Being a digital marketer, you may always feel the need of technical knowledge to handle a website. You may have also thought several times that the ability to write codes would help you market your website in a better way. You are absolutely right. But there are a lot of technical issues that can be resolved without writing a single code. Here’s how you can do that.
A/B Split Test
This is a recommended way to test your websites potential level. You may think that you need to be aware of the technology to run tests on your pages. But, it’s not that much difficult. You can get perfect guidance from the solutions like Visual Website Optimizer and Optimizely that enable you to drag and drop your changes. Even, you can simply copy and paste a snippet. By using the tools, you will not only be able to customize your website for different types of visitors, but also you get controlled variations.
Landing Page Creation
Very often, you face the need of building web pages for a recently announced new campaign or a product launch. It may also happen that you are going to organizing an event on a new page. HTML and CSS are used generally to build web pages. But, now you have tools like Unbounce and Leadpages that come with drag and drop editors to help build web pages easily.
A website designed from professionals costs a lot and you being a start-up may not want to risk your money. How would it be if you build your website yourself? Yes, now it’s possible with several reliable website builders that can help design your website without a single line of code. You can make customized websites with these tools and if you want additional themes, you can pay a visit to Themeforest.
Newsletters and Automated Emails
One of the most effective ways to promote your business digitally is to send emails to potential customers. The introduction of MailChimp and Drip has made the entire procedure easier. With these tools, you can take people through an in-depth series of automated emails at regular intervals.
Data Associated with Your Industry
To be a successful digital marketer, you need to rely a lot on data, like demographic traits of a particular country or financial data. Quandl can be a useful tool to fetch all types of data associated with your industry. It also allows you to download all the information in a spreadsheet so that you can work easily.
Using Pop-Ups and Other Interactive Elements
It is always better to add an extra layer of interactivity like pop-ups or a new feature of your brand. You can also include a walk-through to guide users. To help you with this, you have tools like Engage and Hellobar that enable you to include various types of modals or elements to your website. It would help you get emails, contact details and traffic.
Your Website’s Mobile Appearance
With the advancement of the mobile world and people’s dependency on smart phones, it has become out and out necessary to have a website with perfect mobile appearance. To find the faults and improvements in the mobile version, you can use Google Chrome Inspector or Firebug. It is normally used by the developers to make changes in the code. But it can prove to be beneficial to you to check the URLs of images and how your website looks on different screen sizes.
Therefore, no more hesitations to bring your business online as there are various tools, they ask for less money but a lot of relevant information from you to create a user-friendly site for your business. You can compare quotes and facilities to decide on any one of them.