Q. What is Internet Marketing? Is it different from Digital Marketing?
A. A website is the digital equivalent of a brick-and-mortar store. Just as you employ various techniques to market, promote and brand your products offline, the same goes for your online presence. Merely creating a website isn’t enough when there may be hundreds of similar sites vying for visitor attention. Internet marketing uses various techniques to market, promote and brand your products and services online. The different techniques G Web Pro applies to brand and promote your website, products and services are:
Digital marketing is a holistic marketing approach that aims to engage users via different electronic devices and media. This includes computers and game consoles as well as mobile handheld devices like smartphones and tablets. This is also where email marketing, mobile apps, and social media marketing come into play.
Digital Marketing is a necessity to reach today’s customers. At G Web Pro, we provide digital marketing services, including online marketing, to take your business where customers are. Our proven digital marketing techniques engage and retain customers, while our successful digital marketing campaigns generate new leads to turn into new customers.
Q. Why does my business need online marketing/digital marketing?
A. The internet has made research simple, as has the advent of smartphones and social media. As mobile phones and tablets become omnipresent, the way we make decisions has also changed. Purchasing decisions in particular are influenced by social media, online customer reviews, and mobile and internet advertising.
Online marketing helps you instantly connect with your customers and, more importantly, reach them effectively. Conventional offline marketing techniques only reach a portion of potential customers. Online marketing is sure to take your business exactly where it needs to be – at your customers’ fingertips.
Q. What is SEO and why do I need it?
A. SEO (Search Engine Optimization) is a process for making your website rank on the front pages of search engines like Google, Bing and Yahoo. SEO is a dynamic process whose techniques are constantly evolving. If you are looking for an SEO services agency, G Web Pro makes sure to stay abreast of the latest techniques, and is constantly learning and developing our resources to stay ahead of the curve.
Remember: Most internet users don’t scroll beyond the first page of results, and SEO is the only way to get your site to rank.
Benefits of SEO:
- You understand better what makes your customers tick.
- A good SEO strategy allows you to stay ahead of your competition.
- SEO is the only way for your customers to find you online.
Q. How do I know that my website is ranking?
A. At the end of a mutually agreed upon timeframe, we will send you a detailed report of how your website has ranked within that time, so you will know how our SEO strategies are working.
Q. How soon will my website’s rankings increase?
A. While some SEO companies may promise a top Google result within a month just to win a project, G Web Pro will deal with you honestly. Search engines are, after all, unpredictable. But with the right strategies, content, design, and on-page/off-page optimization, positive results should begin to show early on. We also emphasize Local Search so customers find you when looking for nearby businesses.
Q. I hear a lot about Social Media Marketing these days. What is it? And does my business need it too?
A. Social Media Marketing ensures a strong social media presence – an important aspect of business marketing these days. Small and large businesses alike need to leverage the power of social media to engage with their customers. A successful SMM strategy helps bring in customers and makes a positive impact on them.
Q. What is PPC and why does my business need it?
A. PPC (Pay Per Click) is a form of advertising your business online to attract only quality leads. The advertiser only pays when the customer clicks on their link, saving you money from your ad budget. PPC ensures quality visits to your site as those interested in your services and products are generally the ones to click on your advertisements. Businesses that use PPC generate quality traffic from these links to maximizes ROI.