Recent Articles

How to Increase the Organic Reach of Your Facebook Post in 2017?

According to the latest stats, the number of monthly active users on Facebook has exceeded 1.94 billion. As you can see, marketing on Facebook can potentially do wonders for the promotion of your brand. It can play an effective role in increasing the brand awareness of your business for starters. Businesses have also found it a beneficial source of leads and sales. Therefore, the primary task after Read More ...

How to Do Keyword Research in Effective Way in 2017

If you’re involved in digital marketing, then you know how fast online move. What’s popular today isn’t so tomorrow. You need to be constantly updating your skills and at the latest content trends to stay ahead of the competition. With that in mind, let’s look at 2017 best practice for keyword research. Basically, there are two types of keywords. Some are meant for earning more business Read More ...

Want to Rank Higher in Local Search? Check Out these 5 Products.

Business professionals with diverse needs are engaged in marketing their products and services digitally. Some of them use digital media for global recognition and some want to get their brands established in the local market. If you have a physical location for your business, then making it optimized for your area is necessary. Here are the products and tools to help you with that. Google My Read More ...

5 Tools You Should Be Acquainted with before Beginning SEO

Do you know why marketers promote their brand through SEO? It’s because it helps you reach more potential customers quickly. It also provides you with a huge amount of data to better guide your online marketing efforts. Whether you want to build a new online marketing plan, create a stronger customer base or target new customers, it’s the data that SEO tools provide that you must rely on. It’s Read More ...

6 Step – Process to Marketing Your Photographs Online

  Are your photographs getting the attention they deserve? If you’re pursuing your passion for photography, then the avenue for success is digital. There are various ways to promote your snaps online. Social media channels and image sharing websites are effective ways to spread your creativity. For a more professional approach, you need to have a website visible in the SERP (Search Engine Read More ...

ToFu, MoFu & BoFu – Use the Right Content to Optimize Conversion Rate

Customers usually weigh several factors before they make a buying decision. It’s not like they’ll see your advertising and instantly make a purchase. To have them make the jump from initial interest to purchase, you’ll need to understand the three stages of the sales funnel (ToFu, BoFu and MoFu). Let’s learn how to create content for these inbound marketing stages and optimize the conversion Read More ...

Remarketing or Retargeting — Which is the Better Option?

There are many reasons behind the growing interest in digital marketing. It’s sometimes the cheapest marketing solution or the most effective way to reach a large audience. The other, arguably more important advantage it provides, is the level of visibility afforded throughout your marketing campaigns. Minute details regarding your website and its users’ online activity (not only a user’s Read More ...

Facebook Ads Vs Google AdWords- Which is Better for My Company?

Paid marketing is effective, but it comes with an element of risk. Failing to meet ROI will cost your business financially and in work hours. Gone are the days when you could get clicks for pennies from Google. Today,Adwords can earn you good ROI, but it also requires a larger investment. Social media platforms like Facebook, Twitter and Linked In are another avenue. According to Hootsuite, social Read More ...

Google Map Maker Merges with Google Maps

Are you a regular contributor to Google Map Maker? Here’s some big news for you—Google Map Maker, one of the most loved Google tools, will no longer be active soon. The company has decided to permanently shut down the tool as a standalone product starting from the 31st of March this year. Don’t be too disappointed however. Users can still make contributions to Google Maps. To be specific, Read More ...