Recent Articles

Beginner’s Guide to Target Audience on Facebook

Facebook has been collecting user data for the last 13 years. This means there’s hardly any other platform that can provide you with such a deep insight on audience behavior. It’s this insight that can be your biggest asset if you plan on launching an ad campaign on Facebook. Don’t miss the opportunity to target a bigger audience by relying only on your own intuition. Stay patient and research Read More ...

5 Common Mistakes to Avoid When Creating a Google My Business Listing

With the evolving technologies of smart devices and the increasing number of local searches, it’s necessary to have your physical store stand out. And the easiest way to add authority to your local business is by getting it listed on Google My Business. But there are some optimization rules if you want it done properly. Let’s see what they are. Having Duplicate Business Name Some listings Read More ...

Use These WordPress Plugins to Create Effective Call to Action Buttons

No matter what content you deliver, it needs to prompt users to take action. This is typically triggered by a call to action button. Converting more of your passive website visitors into active leads is your primary goal with this button. These buttons can be placed anywhere on your website, for instance, a blog post or a landing page. There are different ways of adding a call to action button, Read More ...

How to Set up and Optimize Your WordPress Blog for SEO

When it comes to optimizing a website for SEO, WordPress is the easiest solution available today. As it comes with an inbuilt admin panel, you don’t need to log in to your c-panel every time to make necessary changes to your site. Apart from uploading content, you can also optimize your site for SEO by accessing the wp-admin. Here’s how: Prepare Your Permalinks WordPress lets you set your Read More ...

How to Optimize Your Business for Branded Search

Users who invest in digital marketing, primarily focus on getting their keywords ranked. Of course, the most important concern is having their businesses displayed alongside the most searched words related to the services or products they offer. But what about the brand name? You may not earn a new customer by being visible on the SERP with your business name, but there’s a threat of losing customers Read More ...

Everything You Need to Know about Mobile Website and Responsive Design

A mobile friendly web appearance is necessary for any business today. Apart from attracting mobile users, mobile friendliness can also be a major ranking factor according to Google’s 2015 algorithm update. Since then, many website owners have migrated to responsive designs with some adopting a separate mobile site. Both are viable options, but you need to understand the differences between them Read More ...

How to Optimize Your Business for Smart Devices

According to Google, more than 50% of search queries are now made on mobile devices. Users are more comfortable using mobile apps than surfing on desktops. This means mobiles should be the prime target for businesses interested in growth. Websites without mobile versions or poorly optimized for mobile devices will miss the opportunity to get a high level of audience engagement. They’ll also encounter Read More ...

Why You Should Invest in Local Citations

The theory behind successful SEO has changed a lot in the past few years. Before, all that mattered was the quantity of links you had. Nowadays, effective SEO is built on getting quality backlinks to raise your ranking up in the SERPs. Therefore, you should focus on increasing the number of quality links and local citations. Getting listed in local directories, likely won’t give you a huge jump Read More ...

Are You an Automaker? Discover What Digital Marketing Can Do for You

Marketing has always been a key factor for the automobile industry. Both television commercials and newspaper ads have traditionally greatly benefitted automakers for many years. But currently, automobile manufacturers are focusing more on digital media to reach potential customers. According to eMarketer reports, the majority of auto companies believe that investing in digital marketing is more Read More ...

WordPress for eCommerce? Your Checkpoints before Launching Your Store

WordPress is the most popular CMS platform in the world. It’s vast selection of themes and easy-to-use admin panel have revolutionized the web world. Once regarded as a mere blogging tool, WordPress is now being used by big brands like CNN, BBC, TechCrunch, Mashable and many more. However, there is still a lot of debate regarding WordPress’s eligibility to run an eCommerce site. The answer will Read More ...