Recent Articles

6 Step – Process to Marketing Your Photographs Online

  Are your photographs getting the attention they deserve? If you’re pursuing your passion for photography, then the avenue for success is digital. There are various ways to promote your snaps online. Social media channels and image sharing websites are effective ways to spread your creativity. For a more professional approach, you need to have a website visible in the SERP (Search Engine Read More ...

ToFu, MoFu & BoFu – Use the Right Content to Optimize Conversion Rate

Customers usually weigh several factors before they make a buying decision. It’s not like they’ll see your advertising and instantly make a purchase. To have them make the jump from initial interest to purchase, you’ll need to understand the three stages of the sales funnel (ToFu, BoFu and MoFu). Let’s learn how to create content for these inbound marketing stages and optimize the conversion Read More ...

Remarketing or Retargeting — Which is the Better Option?

There are many reasons behind the growing interest in digital marketing. It’s sometimes the cheapest marketing solution or the most effective way to reach a large audience. The other, arguably more important advantage it provides, is the level of visibility afforded throughout your marketing campaigns. Minute details regarding your website and its users’ online activity (not only a user’s Read More ...

Facebook Ads Vs Google AdWords- Which is Better for My Company?

Paid marketing is effective, but it comes with an element of risk. Failing to meet ROI will cost your business financially and in work hours. Gone are the days when you could get clicks for pennies from Google. Today,Adwords can earn you good ROI, but it also requires a larger investment. Social media platforms like Facebook, Twitter and Linked In are another avenue. According to Hootsuite, social Read More ...

Google Map Maker Merges with Google Maps

Are you a regular contributor to Google Map Maker? Here’s some big news for you—Google Map Maker, one of the most loved Google tools, will no longer be active soon. The company has decided to permanently shut down the tool as a standalone product starting from the 31st of March this year. Don’t be too disappointed however. Users can still make contributions to Google Maps. To be specific, Read More ...

3 Hot Mobile Marketing Trends for 2017

According to reports from Smart Insights, 80% of people who access the Internet use smartphones and 48% of smartphone users utilize search engines for research. A similar report from Express Pigeon revealed that more than 50% of smartphone users start using their devices right after waking up. As you can see, these is huge potential for mobile marketing. Mobile Apps Market According to Adobe’s Read More ...

How to Find out Whether Your Blog Is Performing Well in SERPs?

Businesses are increasingly going online for their marketing campaigns, making it harder for those who don’t to compete. This has led some companies to use spam tactics to rank on search engines. To stop this, search engine giant Google, has made numerous restrictions on once considered white hat techniques. The need for valuable content has grown as a result. A large portion of digital Read More ...

Want More Visibility in the SERPs? Get Your Website Crawled Now in 5 Easy Steps

When seeking to gain online visibility in the SERPs, SEO, SMO, PPC and various other digital marketing techniques which are the primary areas that get the most attention. Web crawling isn’t given a lot of thought by most people, but the visibility of a website depends on it being crawled successfully. After all, how can a website get ranked if it hasn’t been crawled and indexed? As you can Read More ...

Build an Inbound Marketing Strategy in 4 Easy Steps

Building the right inbound marketing strategy is crucial to both SEO, and getting your message across online. Without a good strategy, your content gets buried and ignored in the 2.73 million posts published everyday. The details of your strategy will depend on your organization’s goals, but building a basic strategy is simple if you follow these four steps. 1. Select Your Audience On the Read More ...