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8 Secret WordPress Features that Every Beginner Should Know

WordPress is known for its user-friendliness. You don’t need to have extensive technical coding skills to handle a WordPress Site. It comes with a lot of features, some of which are often overlooked. This post will show you how to use some amazing WordPress features that are very handy for beginners. 1. The Screen Options You may have seen the screen options several times after logging into Read More ...

Web Design Trends to Watch for in 2018

With the gradual advancement of the web technology and more customer-centric approaches in digital businesses, it has become necessary to stay updated about anything happening on digital media. When it’s about online success, there’s nothing more important than the design of your website. The New Year is just around the corner which means you’ll need to up your game to attract visitors. You Read More ...

How to Optimize Your Website for Smartphones in 2018

With the ever-evolving mobile technology and people getting more dependent on apps, it’s easy to see that mobile optimization is going to play a huge role in your digital marketing campaign this year. The fact that people with smartphones surf the internet more often than people on desktops highlights the importance of mobile optimization. With that said, here are some optimization tricks to Read More ...

Beginner’s Guide to Target Audience on Facebook

Facebook has been collecting user data for the last 13 years. This means there’s hardly any other platform that can provide you with such a deep insight on audience behavior. It’s this insight that can be your biggest asset if you plan on launching an ad campaign on Facebook. Don’t miss the opportunity to target a bigger audience by relying only on your own intuition. Stay patient and research Read More ...

5 Common Mistakes to Avoid When Creating a Google My Business Listing

With the evolving technologies of smart devices and the increasing number of local searches, it’s necessary to have your physical store stand out. And the easiest way to add authority to your local business is by getting it listed on Google My Business. But there are some optimization rules if you want it done properly. Let’s see what they are. Having Duplicate Business Name Some listings Read More ...

Use These WordPress Plugins to Create Effective Call to Action Buttons

No matter what content you deliver, it needs to prompt users to take action. This is typically triggered by a call to action button. Converting more of your passive website visitors into active leads is your primary goal with this button. These buttons can be placed anywhere on your website, for instance, a blog post or a landing page. There are different ways of adding a call to action button, Read More ...

How to Set up and Optimize Your WordPress Blog for SEO

When it comes to optimizing a website for SEO, WordPress is the easiest solution available today. As it comes with an inbuilt admin panel, you don’t need to log in to your c-panel every time to make necessary changes to your site. Apart from uploading content, you can also optimize your site for SEO by accessing the wp-admin. Here’s how: Prepare Your Permalinks WordPress lets you set your Read More ...

How to Optimize Your Business for Branded Search

Users who invest in digital marketing, primarily focus on getting their keywords ranked. Of course, the most important concern is having their businesses displayed alongside the most searched words related to the services or products they offer. But what about the brand name? You may not earn a new customer by being visible on the SERP with your business name, but there’s a threat of losing customers Read More ...

Everything You Need to Know about Mobile Website and Responsive Design

A mobile friendly web appearance is necessary for any business today. Apart from attracting mobile users, mobile friendliness can also be a major ranking factor according to Google’s 2015 algorithm update. Since then, many website owners have migrated to responsive designs with some adopting a separate mobile site. Both are viable options, but you need to understand the differences between them Read More ...

How to Optimize Your Business for Smart Devices

According to Google, more than 50% of search queries are now made on mobile devices. Users are more comfortable using mobile apps than surfing on desktops. This means mobiles should be the prime target for businesses interested in growth. Websites without mobile versions or poorly optimized for mobile devices will miss the opportunity to get a high level of audience engagement. They’ll also encounter Read More ...