Recent Articles

Google to Bring out a New Search Console in 2018

Google has announced on January 8th, that it will come up with a new Search Console. Only authorized users of Google Search Console will be allowed to access the features that the search engine giant has to offer. According to Google, the new search console reports add more transparency to Google’s indexing and help webmasters to take quick actions to issues related to their websites. Google Read More ...

How to Promote Your Brand on Instagram in 2018

  If you are using Instagram for the first time, you might feel like sharing a snap or writing a nice message is enough to garner attention. However, you’ll quickly find that your account is not growing at the level you were expecting. There are more effective ways to promote your business on the social media platform. Here’s a few of them. Get a Business Account Getting a business account Read More ...

8 SEO Ranking Factors for 2018

It’s really a fast-changing digital world we have today. Users are more comfortable searching their questions through mobiles than desktops. There are a lot of changes in user behaviour that makes search engines alter their algorithms every now and then. The strategies you used to secure a top rank in 2017, won’t work for you in 2018. With that being the case, what would be the best way for Read More ...

5 Link Building Tactics to Avoid in 2018

SEO is not just about link building as Google’s Penguin update has demonstrated. However, that doesn’t mean that links are not still a major ranking factor in most search engines. What this means is that you should be careful when building links for your website. Getting links from just anywhere won’t do. Here are five link building tactics that you should avoid in 2018 if you want Read More ...

How to Increase Facebook Page Likes Organically – A 2018 Style Guide.

There’s hardly any online business that doesn't have a Facebook presence. The reason being the huge number of Facebook users. According to a report of Statista, in the third quarter of 2017, Facebook had 2.07 billion monthly active users. Numbers like these are the reason why you should be striving to increase the amount of Facebook page likes your business’ has as fast as possible. Here’s Read More ...

8 Secret WordPress Features that Every Beginner Should Know

WordPress is known for its user-friendliness. You don’t need to have extensive technical coding skills to handle a WordPress Site. It comes with a lot of features, some of which are often overlooked. This post will show you how to use some amazing WordPress features that are very handy for beginners. 1. The Screen Options You may have seen the screen options several times after logging into Read More ...

Web Design Trends to Watch for in 2018

With the gradual advancement of the web technology and more customer-centric approaches in digital businesses, it has become necessary to stay updated about anything happening on digital media. When it’s about online success, there’s nothing more important than the design of your website. The New Year is just around the corner which means you’ll need to up your game to attract visitors. You Read More ...

How to Optimize Your Website for Smartphones in 2018

With the ever-evolving mobile technology and people getting more dependent on apps, it’s easy to see that mobile optimization is going to play a huge role in your digital marketing campaign this year. The fact that people with smartphones surf the internet more often than people on desktops highlights the importance of mobile optimization. With that said, here are some optimization tricks to Read More ...

Beginner’s Guide to Target Audience on Facebook

Facebook has been collecting user data for the last 13 years. This means there’s hardly any other platform that can provide you with such a deep insight on audience behavior. It’s this insight that can be your biggest asset if you plan on launching an ad campaign on Facebook. Don’t miss the opportunity to target a bigger audience by relying only on your own intuition. Stay patient and research Read More ...

5 Common Mistakes to Avoid When Creating a Google My Business Listing

With the evolving technologies of smart devices and the increasing number of local searches, it’s necessary to have your physical store stand out. And the easiest way to add authority to your local business is by getting it listed on Google My Business. But there are some optimization rules if you want it done properly. Let’s see what they are. Having Duplicate Business Name Some listings Read More ...