Our SEO Process – Off-Page optimization
Search Engine Optimization strategies and implementations involve both On-Page as well as Off-Page activities that are all targeted to achieve higher rankings in search engine results. There are various tools and techniques in each and as specialists in online marketing we create an optimum mix of both on-page and off-page tactics to achieve the best rankings for our clients. On-Page implementations include making changes and modifying internal coding aspects of a website to make it SEO friendly while Off-Page activities are those which are done outside of the website to improve its online presence. Off-page activities start where On-page ends.
Like On-Page, Off-Page optimization is also crucial for online visibility and has tools that help augment a website’s performance on the internet. Since these are all strictly off the website, the choice and usage of tools has to be done with caution to ensure maximum effectiveness. Our SEO team has Off-Page experts on board who are well versed with every technique and employ the ones that are best required for a business. They create robust off-page strategies for every client keeping in mind the diversity and nature of business with a combination of these popular tools. Another important aspect is that off-page efforts have to be continuous and relentless because results start coming in only after some time.
- Link Building
Link building is perhaps the most important off page technique used in SEO. This means creating links in other websites that are directed back to your website. Search engines pay great attention to the quality, number and source of such links. Search engines crawl or rather look for the number of links that point back to your site and the more they find the better. However, natural or organic links are much preferred than artificial links. It is a complicated task to make such links appear natural but our experienced SEO team is adept at handling every challenge. We avoid black hat techniques and try to use different anchor texts, try to get backlinks from higher page rank web pages, etc. for successful link building.
- Submissions in Directories
This involves submission of a website’s title, link and short description about the business to directories essentially in the correct segment for desired results. Some of these are published as soon as they are submitted while some require moderator approval before getting published. With recent developments in SEO techniques, this method has become unimportant but can be worth it if submitted to quality directories.
- Article Submission
This is quite similar to directory submissions the only difference being that here we submit informative articles packed with relevant material and also include one or two links that are redirected to the client website if necessary to reputed article sites like Ezine, Go Articles, Now Public, Buzzle, etc.
For this we write blogs on topics that are relevant to the client’s website and submit them over numerous free blog sites like WordPress, Tumblr, Google Blogger, Weebly, blog directories and blog search engines, etc. and also incorporate links in this uniquely created content if needed to lead a reader to our client’s website. New blogs give a reason to readers to keep coming back for more.
- Commenting in Blogs
For this we find and visit different blogs that are relevant and leave comments there along with backlinks directed to our client’s website. This technique is also known as blog marketing.
- Forum Postings
This is probably the best way to create backlinks for a website. After creating accounts in different but relevant forums, we reply to an ongoing thread or post a question to initiate a discussion and also post replies. Some of these forums have a signature facility that allows us to add a few keywords which keep appearing automatically as signatures every time we participate in the discussion.
- Social Media Optimization (SMO)
Social media primarily comprises the various social networking sites that allow sharing of content. Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+, etc. are some examples of such sites where we create and submit customized content that we optimize by including links to our client’s website. This content is largely responsible in building online reputation and needs constant updation with new stuff all the time, because people in these communities wish to see something fresh each time. We also manage online reputation of our clients by writing positive reviews and every other content required to improve the business image.
- Social Media Marketing (SMM)
This also involves various social networking sites but is more promotional in nature where the content we share talks of a clients business, its products and services, etc. Fresh and updated content needs to be published continually for best results.
- Submission of Press Releases
There are press release sites where we submit press releases that are basically announcements or declaration of anything new happening in our client’s business to inform target audiences especially like new product launch, schemes, discounts, sales, special offers, services, etc.
- Social Bookmarking
As the name suggests, here we submit links of websites to bookmarking sites like Delicious, Reddit, Digg, StumbleUpon, Propeller, etc. It is a great technique to draw organic traffic.
- Local Listings
Listing in local directories work well for businesses who are more focussed in promoting their business at a local level. This is helps to reach out to target audiences by submitting NAP details to sites like Google Local, Yahoo Local, Yellow Pages, etc. This helps to draw customers from neighbouring areas of your business.