Case Studies

We perform to prove!

The success of every business greatly relies on its online presence. And by online presence we mean a robust one and not mere existence. Appropriate online marketing strategies help create a strong brand visibility on the web which in turn improves sales leading your business onto a growth path. There are many online tools that are used by experts for the purpose. Your business certainly deserves the best and we shall deliver nothing but the best to you. We share some of our success stories that bear testimony to our relentless performance.


Airline Limousine

Airline Limousine

One of our earliest clients, Airline Limousine was a successful limousine service provider operating in Canada, viz. the Greater Toronto area comprising places like Mississauga, Oakville, Markham and other surrounding municipalities for over seven decades. Their primary service was to offer limousine drop and pick up services from the Pearson International Airport. Based out of Ontario, Airline Limousine wanted to create an online presence and augment online reservations.


Challenges

Airline Limousine was already an established offline business but had insignificant online presence. The primary challenge was to create and increase their online brand visibility followed by other associated targets that were:

  • Creating online presence
  • Improving brand visibility
  • Increasing their client base through more calls
  • Encouraging their customers to avail online reservations
  • Tap the potential of online customers for more reservations and bookings

Strategy

Since Airline Limousine was an existing business with a reputation, our team of SEO experts chose to take it up from there and add to the prevailing brand image by simply extending the marketing efforts to the online format. Our team started by studying, evaluating and analyzing competitor websites so as to gain a proper understanding of the industry parameters and practices. The steps they took involved:

  1. Analyze the onsite and offsite aspects of the existing website
  2. Identify the areas where the website was lagging behind
  3. Implement offsite and onsite SEO strategies
  4. Special focus on perking up the website

After a detailed analysis, an aggressive execution of SEO strategies involved:

Onsite Implementations:
  • Optimize meta tags and Image ALT tag
  • Add text content about the services provided on Home Page which previously had only images to describe the services.
  • Integrate a blog page and post blogs on it at regular intervals
  • Optimize inner web pages so that more traffic could be driven through them
Offsite Implementations:

Since this was more of a local business, the Offsite strategies were focused more at a local level and included:

  • Submit business on Google Local and Google My Business and verified their business as authentic
  • Submit business on popular business directories like Yellow Pages, Yelp, Canpages, etc.
  • Correct NAP information (Name, Address and Phone Number) of business
  • Optimize local Google Plus page

Outcome

Within the first three months of our services, we were able to achieve significant results. Some of the parameters that indicated improvement of online presence, growth and sales were:

  • Achievement of 1st page ranking for almost 10 keywords in leading search engines including Google which went up to 20 keywords in six months with a steady rise thereafter.
  • Traffic went up by more than 30% in the first three months
  • A Significant increase in business turnover was observed with online multiplication of bookings and customers.

Orenda Automation

Orenda Automation

A renowned name in the size reduction business, Orenda Automation has helped its clients in making finer and higher quality powders from polymers and other materials. Despite having created a remarkable footprint in the offline space, Orenda was seeking to build an online presence, increase brand exposure which would lead to a significant increase in traffic resulting in more business. Orenda’s aim was to create and sustain a global footprint in the online space.


Challenges

Orenda Automation was reputed offline business catering to clients’ world over. However, it wanted to further augment its brand exposure in the online space to attract customers globally. Another important thing that was borne in mind that here Orenda was targeting global clients hence strategies for a local business could not be applied here. The principal challenges were:

  • Create a prominent online presence
  • Achieve keyword ranking of their products
  • To promote their business globally

Strategy

Orenda Automation was an established name in the niche and they had a long standing reputation of serving their clients to perfection. However, it was important to take certain steps to create their online presence based on their existing offline brand value. Our team commenced by undertaking a detailed study of the company and its services and products for an appropriate understanding. Study of competitor websites was also a part of the initial scrutiny.

  1. Understand the company’s products and services
  2. Create strategy to create a prominent online presence
  3. Implementation of Off-page and On-page strategies

After detailed examination and creating an optimal tool mix to create online exposure, the SEO strategies were implemented as Off-page and On-page ones.

On-page Implementations:
  • Optimize website by identifying the key words that were basically the products by Orenda
  • Addition of a landing page was crucial
  • Optimizing started with the Home Page by making it content rich which previously had only image descriptions.
  • Integrate a ‘NEWS’ section in the website to publish company news and updates at regular intervals
  • Optimize each inner web page (product page) individually so that more traffic could be driven through them
Off-page Implementations:

Off-page implementations included:

  • Submit website details to various business listing websites targeting segments globally
  • Collect back-links on relevant websites

Outcome

Within the first three months of our services, we were able to achieve significant results. Some of the parameters that indicated significant online presence, growth and sales were:

  • Achievement of online ranking for 4-5 keywords within first 2-3 months in leading search engines including Google which went up steadily thereafter.
  • There was a noteworthy increase in traffic through search engines and other reference sources resulting in more clients.
  • A Significant increase in business turnover was observed with online customers.

Topline Supplies

Topline

Topline Supplies is a leading supplier of automotive parts and accessories in the wholesale market. The company founded in 1989, has added to its range of products to cater to the needs of small as well as large clients stocking and supplying janitorial supplies, automotive accessories, products for Marine and RV dealers, etc. However, the company’s primary focus continues to be on trucking industry accessories across Canada.


Challenges

A well known supplier of trucking accessories, Topline Supplies wanted to create an online presence by updating its existing website and making it user-friendly. They wanted to create a catalog website to display and highlight all their products from various brands. The principal challenges faced by our developers were:

  • Create web presence with the help of a catalog website
  • Scale up their business by augmenting the online space
  • Incorporation of thousands of products in a catalog website

Strategy

Topline Supplies was already a well known name in the business of trucking accessories, stocking and supplying products from leading brands. However their website needed to be worked upon so that their massive product range could be on display. The first step towards this was to understand the business and this need led to an exhaustive study of competitor websites.

  1. Thorough scrutiny of competitor websites
  2. Understand the business, its requirements and segment
  3. Develop a website that was user friendly and had all their products on display as in a physical catalog
  4. Highlight the plus points of Topline Supplies to mark the differentiation between them and their competitors
  5. Creating a new structure and layout of the website
  6. Adding the wide range of products with images to suit

Outcome

The outcome of the labour undertaken by our developers resulted in a highly functional and updated website just as desired by the company. Developed and designed by an ace team using state-of-the-art platforms like apache, linux, mysql and zend in php, the resultant site was notches above the original one and fulfilled the company’s objectives in more ways than one. Adding significant products on the home page drew more attention of potential online clients resulting in more business for the company.

Ellas Banquet Hall

Ellas

Based out of Scarborough, Ontario, Ellas Banquet Hall is a prime destination for all kinds of events. They are providers of not only the venue but all the associated services required for any event, be it a marriage, a corporate event, sit-down dinners, etc. In the hospitality industry for over forty years, Ellas Banquet Hall wanted to tap the potential of online clients as well as have an upgraded website with the intention of serving their clients better.


Challenges

There were quite a few challenges faced by our development team. Ellas Banquet Hall had an existing website with very little functionality in basic HTML. Besides, the client also wanted certain specifications to be incorporated into the new website. Client wanted a light color scheme throughout the website with preference for light gray, light bluish gray and similar shades.

  • Augment their online presence
  • Attract more business through online traffic
  • Serve existing clients and attract new ones with a simple yet attractive and aesthetic website
  • Display every kind of arrangement the client had to offer for various occasions
  • Create a simple structure with an uncomplicated layout that would be easy to navigate

Strategy

Having understood the client’s business objectives, our development experts started the development work primarily keeping in mind the specific requirements of the client who had also provided with scores of images to be incorporated into the website.

  1. Conduct an online research of competitor websites
  2. Merge the client objectives with state-of-the-art technology to upgrade the existing website through WordPress
  3. Basic idea was to create an eye-catching banner that would have the images of various arrangements, table layouts and decorations of the different banquet halls
  4. Integrate an online booking system
  5. After an upgradation of an image rich website, it was the turn of our SEO team to implement online marketing strategies to enhance their online presence through off-page and on-page techniques.
Onsite Implementations:
  • Optimize meta tags and Image ALT tag
  • Add updated image content about the services provided on Home Page and supporting text content packed with information
  • Optimize inner web pages for more online traffic
Offsite Implementations:

Since this was more of a local business, the Offsite strategies were focused more at a local level and included:

  • Submit business on Google Local and Google My Business and verified their business as authentic
  • Submit business on popular business directories like Yellow Pages, Yelp, Canpages, etc.
  • Correct NAP information (Name, Address and Phone Number) of business
  • Optimize local Google Plus page

Outcome

The outcome of this project exceeded expectations in every respect.

  • Impressive website exactly as per client’s demands
  • Significant increase in business from online customers resulting from SEO activities
  • Noticeable conversion of visitors to clients
  • Achievement of keyword rankings in major search engines
  • Simple and easy navigation of website lead to more client interaction and activities online, especially the online booking system

Cofax

Cofax

Cofax was a well known supplier and distributer of printers, scanners and allied products from globally leading brands. They wanted to improve their web presence by upgrading their existing website and reach out to more customers in the process.


Challenges

Like every other project, this project too came with its own set of challenges, principal of which was to incorporate their huge range of products especially because the idea was to create a catalog website and not a shopping website.

  • Displaying all of their products for clients to view.
  • Create a product listing was essential as it was a catalog site and not a shopping one.
  • Considering the nature of products, developing an eye-catching and attractive site was certainly a challenge.

Strategy

Our team of proficient developers started out with study and analysis of client’s requirements and competitor websites. Developing and designing an updated website which was user-friendly and in tandem with the industry trends and practices was one of the primary focuses.

  • The project commenced with upgrading the website on Joomla, one of the latest technologies used for catalog websites and product listings.
  • The first step was to create a main php wireframe structure with the client logo, some images, menu and supportive text.
  • The next step went on to highlight the prominent brand names like Canon, Samsung, etc. their logos and products.

Outcome

The result came in the form of highly satisfied clients with a highly functional website which had an attractive design, layout, placement and overall structure exhaustive product listing.

Fusion Stone

Fusion Stone

Fusion Stone is a reputed manufacturer of a patented innovation of thin stone veneers that are easy to install for interior as well as exteriors of homes. This can be installed on existing as well as new walls for beautification of walls. A third generation business, the company had a simple HTML website that it wished to upgrade. The client wanted the website to showcase the varieties of stone veneers that they supplied.


Challenges

This was one of the most challenging projects undertaken by our team of talented designers and developers because the client wanted to project the look and feel of his product range in the website. This called for heightened creativity and uniqueness to set it apart from competitors as well as make it attention grabbing for existing and potential clients. There was an existing simple HTML website that had to be upgraded to augment the immense potential of the online space.

The biggest challenge in this project was that our team had a choosy client who would settle for nothing less than perfect. Some important issues faced by our developers were:

  • To create an impressive design, structure and layout.
  • Highlight the different types and colors of stone veneers.
  • Listing of dealer stores all across Canada.
  • Integrate an online estimator for allow customers implement DIY projects.

Strategy

Since there were quite a wide range of stone veneers that needed to be projected in the website, it was important to procure images of the same.

  • Three website designs were created keeping in mind the client specifications giving him an opportunity to choose what he felt was best.
  • Since the client wanted to highlight every variety of stone, our designers decided to use each variety as a background for each of the pages.
  • Integrated a dealer locator across Canada with the help of G Web Pro WordPress Plugins.
  • Incorporated an online estimator to calculate the requirement of veneers depending upon wall measurements.

Outcome

  • The efforts resulted in a highly functional website, with detailed sections on DIY projects replete with instruction videos and demonstrations.
  • The online estimator was very helpful for DIY projects.
  • The dealer locator plugin allowed customers to locate dealers anywhere across Canada.

All these lead to increased business growth and more customers flocking online. The online estimator also led to more DIY projects.