How to Utilize Google’s Voice Search for Better Result in 2016?
Are you a passionate digital marketer? Do you always scout for betterment? Then, let’s get reacquainted with one of the most advanced features of Google, the voice search. The feature witnessed a significant growth (55% teenagers and 41% adults used voice search regularly) in the year 2014. Today, as the virtual assistants like Siri, Alexa have been invented, the number of users is increasing rapidly. Thank to these inventions, the process of comprehending human behavior is advancing.
How Does the Voice Search Work?
The primary challenge of the feature is to understand the search request of the user and to decode the query appropriately it uses both NLP (Natural Language Processing) and TTS (Text-to-Speech). Then, the combination is processed in a huge database that targets to match the query with suitable answers that are returned to the users.
If you have used voice search a year before, you will definitely sense a better experience today as the technology is such that it improves itself whenever a new searcher uses it. Some other voice-activated search features like Apple’s Siri, Window’s Cortana and Amazon’s Alexa, also use the same technology.
How Can You Utilize Voice Search?
As a digital marketer, you should always pay attention to what’s new about Google, whether it’s an app, update or a feature. And when it’s about something like voice search that’s already been proven a big success, you should upgrade the level of your surveillance with an intention of capturing a bigger market.
Here’s how you can do that:
Schema Markups: Schema, an extension to HTML coding of a website, is actually a markup language that provides information to search engines so that they can read the contents of a website. With more contexts (mention of more platforms in the markup) it becomes easier for the search engines to understand the contents of your website. Therefore, you should increase all the opportunities of using schema markup.
Give a Faster Search Experience: Voice searches are focussed at getting direct answers and therefore, the role of FAQ contents becomes more effective as they help search engines recognize fast answers for popular searches.
Clearly Understandable Web Feeds: The data format used to provide users with frequent contents is called web feeds. Therefore, proper XML Sitemaps, location data, and other microdata are really very important. When it comes to voice search, it becomes even more essential to use them as 40% of users prefer voice search to get directions.
Conversational Phrases in the Contents: The NLP technology has experienced a huge improvement in a few days and now it’s heading towards understanding the meaning of the query instead of focusing on the set of keywords. Therefore, you should focus on making your content more conversational as people prefer asking questions rather than uttering keywords.
Voice search is gaining popularity speedily and it is expected that within 2020, half of the internet users will use voice search. Therefore, it’s better to start contemplating on the ways of utilizing it. Let’s make the first move with the techniques discussed above.