Are you a digital marketer? Do you value your invoices to measure your success? Then, mobile marketing is the technique you should adopt right away.
There’s hardly any other type of gadgets that witnessed as fast a development as cell phones did. The journey from the simple calling and messaging cell phones to the smartphones didn’t take much time. Today, mobiles are taking over the market and they make a remarkable piece of Internet history that many are recognizing. It is obvious that mobile marketing is the future. Here’s some data to help you believe in it.
In the year 2002, the same stat was nearly 10%. This unbelievable growth took place within this short span of time and mobile phone has played a key role behind such a development. This type of behavior makes the eCommerce industry more competitive and it will result in fair pricing, transparent deals and better customer support.
This shouldn’t be surprising. It is a fact that most people prefer smartphones to shop online for its ease and comfort. The retailers have identified the trend and are investing more on discounts and coupons for buyers who place orders from mobile apps.
A business that can be browsed from mobile devices with ease has three times’ higher conversion percentage than desktop or laptop search. This has been the driving force behind creating responsive sites and thus, more and more eCommerce sites pay attention to mobile- friendliness.
According to a recent survey, more than 80% internet users own a smartphone and the percentage is increasing rapidly which is a good news for the eCommerce industry.
It’s so true a fact. Our phones have become so necessary to us, that the first thing that comes to our mind right after getting out of bed is our mobile. To some extent, people are addicted to their smartphones and thus, it can definitely be a useful medium to send notifications about your discounts and new launches if they subscribe to your newsletter.
From the above statistics, you should have got a clear idea about the effect of mobiles. Therefore, you should have a mobile-friendly site. If you can’t give a soothing experience to your users while surfing from mobiles, you will not only lose your potential buyers but also send them to your competitors.
We have reached a point where smartphones are considered no less than computers. Accessing emails is one of the primary purposes that smartphones are meant for. Therefore, email marketing is really very beneficial to reach the smartphone users.
This is the current scenario of the digital world where optimizing for mobiles has huge benefits. Make sure your site looks great when opened from the smartphones of your target audience. Don’t let them drift toward your competitors. Keep them posted often with mobile-friendly newsletters and online flyers.