Do you know what’s being cooked in Google’s kitchen right now? This time it’s not any kind of an update or a new feature. This is something really big.
This is Google’s Desktop OS with a new world of opportunities for the marketers. According to Android Police (a website that gives news, and reviews on phones, applications and games associated with the Android platform) it’s called Andromeda internally. The platform unites chrome and android, the operating systems for Chromebooks and mobiles respectively.
Like every time, there was a huge debate among people regarding Google’s announcement on 4th October 2016. Many anticipated that the event would center around Andromeda. But there was nothing really about the OS. Still, various notable facts about it have been revealed unofficially.
The reports of <rel=“nofollow” ahref=”https://9to5google.com/2016/09/26/exclusive-google-plans-to-launch-andromeda-on-a-nexus-huawei-tablet-pixel-laptop/”>9to5google stated that the hybrid OS, Andromeda will come up with the touch-enabled Pixel 3 laptop, merging the best of Chrome and Android. The 12.3-inch convertible laptop will run on m3 or i5 Core processor with 32 or 128 GB storage space and 16 GB RAM. Therefore, it can be righteously said that the device has a standard configuration of hardware. And when it comes to the OS, it’s a revolution. The reports say that it will come with an adaptable interface and elegant gesture support. And most importantly, it will support all android apps.
Isn’t it great to use all of your favorite apps on your android phone? The browsers are no longer needed to log in to your accounts, you got your own personalized interface, getting notifications is easier and moreover, surfing new products, profiles and various other things have finally become a lot faster. And now imagine, you can get all these features on your laptop.
There’s no doubt that the new OS is going to attract a huge number of users in a very short time. And where there’s user, there’s business and you as a digital marketer should make the full use of it. As discussed above, the new OS is going to increase the use of android apps and naturally the app-based marketing would get more importance. Today, apps are optimized only for mobile devices and after the introduction of Andromeda, the desktops and laptops will be added to the list. There would be new strategies, techniques and new sales process.
The web-based marketing field has become much more competitive than what it was at the time of its birth. And you can definitely expect something greater after the launch of Andromeda as people are now more aware of the digital platform than what they were five or six years back.
You being a digital marketer can certainly expect some more. The Google products like, Google Analytics, Google AdWords, Google Webmaster Tool and AdSense are already available in forms of android apps which would run on this OS. Therefore, with the introduction of Andromeda, it would be easier to track the search and traffic data of your app as well as your website.
It’s also expected that the OS will leave a positive impact on online selling. According to Forbes, 82% smartphone users take help of their mobiles to make a buying decision, resulting in 120% increase of mobile shopping. And Android’s share in the worldwide mobile OS market is 87.5% with a massive 1.4 billion users. All these data leave no way to doubt the fact that Andromeda is going to earn a huge popularity, ending with a lot of digital marketing scopes.
Thus, no more waiting. Start researching on Andromeda as much and fast as possible and make the most out of it. Don’t forget that there are many like you keeping a close vigil on the Google’s revolutionary launch. Stay ahead and be the first to put the ball in the nets.