Canada is going to host one of the world’s biggest sporting events in 2026. For the first time, the FIFA World Cup will be hosted across the United States, Mexico, and Canada.
With this event, Canada is going to see a huge surge in global tourists. And Toronto restaurants can profit off this FIFA event.
The problem for restaurant business owners is to attract potential customers. Since tourists and fans will be researching restaurants over social media or search engines, it is necessary to focus on digital marketing to get yours noticed.
Here, we explore the digital marketing strategies that Toronto restaurants can implement to boost their traffic during FIFA 2026. By focusing on content marketing strategy, paid ads or social media marketing, restaurants and other eateries can increase their brand presence during this popular sporting event.
Content Marketing Strategy for Restaurants in Toronto
Under digital marketing, content strategy is essential for engaging local customers and tourists alike. Let’s check out how content marketing can benefit restaurants:
Use of Local SEO
To attract soccer fans and tourists, local SEO is your best option. Optimizing your restaurant’s website with descriptive content that employs necessary keywords will help it rank higher in local searches.
Keeping yourself updated with accurate business-related information will be essential to your visibility in Google Maps.
Create Event-Based Content
FIFA 2026 is an anticipated event, so businesses must create content that capitalizes on this event. Blogs, social media posts and business landing pages should focus more on FIFA-related keywords that will help target local fans and tourists. Restaurant owners can highlight special offers or game events to align with what fans are looking for during their visits.
Paid Ads for Restaurant Promotions in Toronto
Toronto restaurant owners can specifically target soccer fans and tourists in Toronto. Some of the platforms where restaurant owners can invest in paid ads: include
Social Media Ads
Paid ads are a digital marketing strategy where businesses pay for their content to be displayed on social media platforms. Platforms like Facebook and Instagram allow restaurants to run hyper-targeted ads based on location, interest, and demographic.
By using social media marketing services in Toronto, creating Instagram stories and Facebook events can highlight a restaurant’s FIFA-themed specials or live screenings to attract more customers.
Google Ads
Google Ads is another powerful paid platform to increase traffic during the FIFA 2026 tournament. This platform is used by restaurant businesses to show their ads on various Google-owned properties. Restaurants need unique ad copy to attract potential customers during these events.
Email Marketing and Loyalty Programs
In email marketing, businesses directly connect with their customers through emails. In this process, businesses send promotional emails to both their existing and new customers to keep them updated about promotions or offers:
Target FIFA Fans with Email Campaigns
Restaurant businesses can create email marketing campaigns based on FIFA to create new subscribers or send promotional offers to existing customers. Businesses can segregate their customers, like soccer fans, foodies or locals, to send personalized offers.
Role of Customer Reviews and Reputation Management
During FIFA 2026, customers will be looking for the best places to eat in Toronto. Online reviews can make or break a restaurant’s reputation. Businesses can encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and TripAdvisor. These positive reviews will help improve your restaurant’s SEO rankings and make the establishment more discoverable to those searching for the best places to dine during FIFA 2026.
Monitor Online Reputation
Reputation management is critical, especially when thousands of people will be discussing restaurants in Toronto during FIFA 2026. Use tools like Google Alerts and social media listening tools to monitor customer feedback and respond to reviews — whether positive or negative — promptly and professionally. This helps build trust with potential customers and ensures that your restaurant is seen in a positive light.
Why Choose G Web Pro?
Partnering with the right digital marketing team can make all the difference in attracting more customers to your restaurant during FIFA 2026. G Web Pro offers specialized services that help your restaurant stand out in the competitive Toronto market. Here’s why we’re the right choice for you:
- Custom Restaurant Strategies: We focus on providing restaurants in Toronto with social media marketing services, ensuring that your content, ads, and promotions are aligned with your goals and audience.
- Data-Driven Results: Our team uses advanced analytics to optimize campaigns, maximizing foot traffic and boosting your restaurant’s visibility.
- Comprehensive Services: From SEO and social media marketing to paid ads, we provide end-to-end digital marketing services, so your restaurant’s online presence is cohesive and efficient.
- Ongoing Support: We don’t just set up campaigns; we continuously monitor and optimize them to ensure the best results throughout the FIFA 2026 season.
FIFA 2026 presents a unique opportunity for Toronto restaurants to boost their foot traffic. By utilizing strategies like content marketing, paid ads, social media engagement, and reputation management, your restaurant can stand out during this exciting event. G Web Pro can help optimize your digital marketing efforts, ensuring you attract both local and international customers. Let us help make your restaurant the top choice for FIFA fans in Toronto!