When it comes to social media marketing, Twitter is considered one of the most important social media marketing tools and a great marketing medium for applying in business. Just as you can share personal information, similarly from the point of expanding your business, you can tweet about the latest products, development or any other progress to your clients. You needn’t put up an advertisement every week, but can share from time to time information about your services, the tools or software used and the people involved.
Anybody who has access to the internet can open a Twitter account free of charge. Especially for new start-ups or someone entering the marketing world for the first time, this social media marketing tool poses a lot of advantage. You can build an enormous list of followers in a very short time, share your ideas and views and also get ideas from others tweeting on the same topics. For many, Twitter is considered the best, fast and most effective way to promote online business. If you are into selling something, just tweet about your products, special offers or sale or for any other announcement that can attract customers. There is every possibility that today’s list of followers can become genuine customers tomorrow. You may not sell anything from the very first day or start earning profits, but as long as you keep providing new thoughts, promotional tweets etc. you are bound to have a fan following who will ultimately be tempted to purchase something.
But again it is a very organized system in spite of gathering so much popularity and so many followers. The number of fans following you can be unlimited, but the same does not apply vice-versa. Each day your account is limited to sending 1,000 updates, 100 API requests and 250 direct messages. And similarly, you can follow a maximum of 2,000 people. Twitter, as a social media marketing tool has gathered great momentum in the past few years since it is a direct way to get in touch with prospective clients, gain business and increase profits. Moreover it is very user friendly, reaches to all parts of the globe and even the most ordinary human being can subscribe on Twitter. The updates are instant and so are the benefits in many cases.
Apart from announcing special offers, you can also follow customer complaints and try to solve them immediately. In fact Twitter can help you solve any communication problems and setbacks. This is a great market research tool to analyze client’s ideas and feedbacks and apply them to your business. If you are a business-minded person, you can use Twitter according to your requirements and make it work for you in the best possible manner.