Search Engine Optimization is mainly divided into on-page and offpage activities, with on-page playing a crucial role in influencing positive and better search results in a website. On-page optimization depends on a variety of things, and if done in the correct can decrease more than 50% of your SEO work. If you are really serious about your campaign; then here is a list of important on-page SEO activities for a website that should never be missed.
Relevant Content
It goes without saying that no webpage is complete without relevant content that is informative, meaningful and very original. Unique content is something that can grasp the reader’s attention instantly and also increase traffic to your site. Always avoid using duplicate content which would badly affect the quality of search results.
Title Tags
Considered to be one of the most important factors in determining better search engine ranking for a particular keyword; title tags are responsible for getting more traffic to your website. It should be meaningful; and better still if it is limited to a maximum of 70 characters.
Meta Description
A well written Meta description also helps in better keyword ranking and enhanced traffic to your site. It includes a brief description in a crisp and meaningful manner, which should be relevant to your website. This description is used by varied search engines during their search operations.
Keyword Density
Specific and accurate keywords need to be used in the content and without enough keyword density you might not get the expected results that are actually required. But then again it should be kept in mind that the keyword density should look very realistic and not end up spamming your website. It should not be disturbing for the viewer to read your content because of excessive keywords. Keyword density is very crucial for on-page SEO; therefore it should be used intelligently.
Internal linking
All pages of your website should be internally linked with a proper link structure to ensure that search engine crawlers cover your full site. This is very necessary for on-page SEO activities but avoid using excessive cross-linking which may result in spam.
Using of ALT Tags
Search engines may crawl the images in a website, but if the image has any content included in it; it may not be recognized by the search engine. Therefore it is always advisable to tag the images with ALT tags. This helps search engines to recognize the content which further assists in improving the visibility of the website.
Creation of Sitemap
A Sitemap is a page that includes list of all other pages or links in a website and helps both search engines and users to know about the different pages in a website. It is always better to include a regular as well as XML sitemap in your website to improve navigation.
Robots.txt
Since a website uses different software for designing and development of the site; there may be certain sections which include duplicate content etc. You probably might not want search engines to crawl this data and therefore you can take help of a robots.txt file. This is a text file in the root directory which specifies the sections that can be read by search engine spiders and sections which should not be crawled.