As people spend more time accessing digital platforms, marketing budgets will continue to shift towards digital. There are many ways to grow your digital return on investment, but it requires clear ideation and correct execution.
A successful digital marketing strategy eliminates wasted time and money, focuses your efforts, and increases your growth.
But not all business websites are the same.
That’s why yours requires a custom approach.
In this guide, we’ll discuss different areas of online marketing and explain how to create a digital marketing strategy for your business.
Let’s get started.
Improve Your Online Presence with Custom Digital Marketing Strategies
The six primary disciplines of online marketing are:
You can utilize all these techniques together to achieve your goals and grow your business. But since the digital landscape is a dynamic space, maintaining an agile digital marketing strategy can seem overwhelming. That is why we have compiled this latest guide on marketing strategies to help you improve and grow your digital presence.
1. Explore and Analyze
When developing your digital marketing plans, the first thing you need is an internal and external analysis (SWOT analysis) of your company. This will provide you with a clear framework for your company’s and the market’s overall strengths, weaknesses, opportunities, and threats.
This analysis will give you a clear perspective on:
- Your customer’s needs. (Use Facebook Audience Insights to learn more details about your audience’s size, demographics, behaviours, and interests.)
- Ways to address them.
- Your competitors’ strengths and weaknesses
- Your online ranking
This analysis is both qualitative and quantitative, as it looks at factors such as digital habits, intermediaries, and influences. By the time of internal analysis, you can ask the following questions to understand your company’s position in the digital era:
- Is our website customer-oriented?
- How is the usability and browsing experience for customers?
- Do we update our blog periodically?
- What is our website’s current ranking?
- What is our social media presence?
By answering these questions you can evaluate your performance over the last year. It will also help you identify what works, what doesn’t, and why.
2. Establish Your Digital Marketing Goals
After completing your analysis, it’s time to set goals for what you want to accomplish and how.
While establishing your digital marketing goal, you have to remember that your goal should be specific, measurable, attainable, relevant, and timely. It should also always be tied to the fundamental goals of your business.
For example, your goal could be to increase your website conversion rate by 10% in the second quarter of 2022. To achieve that, you might create two promotional offers: a free marketing report and a marketing book that you publish online by April and May, respectively. In this way you can measure your progress on a timely basis.
You can use a digital marketing tool like HubSpot’s Reporting Dashboard to arrange all your marketing and sales data in one place. This will quickly determine what is working and what isn’t to improve your future strategies.
3. Define Your Target Audience
Now that you’ve decided on your business objective, how will you achieve it? Personalization can help. Digital marketing allows you to execute campaigns with precise targeting. So, go beyond traditional demographic targeting and create a buyer persona for your ideal customers.
The term ‘buyer persona’ is used to describe the ideal customer to whom you are marketing your product or service. You can create it by surveying and contacting the pre-defined target group. This includes your customers, prospects, and people outside your contact database who align with your target audience. The following are some factors that you can use to fine-tune your survey process.
- Job title
- Hobbies or interests
By combining all these details, you’ll be able to create accurate buyer personas that are highly valuable for your business.
4. Create Your Content Strategy
Now that you know who you want to address, you have to build a content strategy to attract users and position your brand in their minds. Map out a content plan for every social media and marketing channel based on your marketing objectives and business persona. Closely analyze your target audience to identify what content they consume, which format they prefer, or who they are following on social media. This information will help you create the right kind of content.
These are some tools that can help you with this task:
- Ahrefs will help you identify appropriate keywords to use in your content to organically improve your SEO positioning.
- Answer the Public checks popular questions asked by people in search engines.
- A content calendar can help create and organize content ideas. It helps you plan for the long term and optimize your resources.
- Search Instagram hashtags to see what is trending.
- Use Google Search suggestions to find out what people are searching for related to your category.
- Focus on creating high-quality content regularly to create a relevant and authoritative online presence.
5. Choose Your Digital Marketing Channels
After creating content that resonates with your target audience, choose the digital marketing channels that will give you the best results. Channels that you can use include:
- Email marketing
- Social media marketing
- Web optimization
- SEO strategies
- Paid media advertising
Use the right digital technology with optimized techniques to make it easier for customers to reach you.
6. Establish Key Performance Indicators to Track Results
Finally, one of the most important tasks is to analyze the result. Once you have planned and implemented your customized digital marketing strategy, you have to measure whether it is getting results. Set a clear key performance indicator (KPI) to measure its success. Also, set a benchmark for what you want to achieve next.
For example, with Google ads marketing, your KPI could be the number of clicks and your benchmark could be reaching a 10% higher total conversion rate. So, track your process and analyze and adjust it accordingly to boost your performance.
The key to crafting a perfect digital marketing strategy is to build a clear plan, focus on buyer personas, and stay consistent with your techniques. Contact G Web Pro to create an objective-focused digital marketing strategy for your Toronto business and generate more revenue.