With the rapid increase of social media usage, it’s become mandatory for most brands to implement effective social media marketing campaigns. In fact, there are a lot of businesses that exist only on social media channels.
Now before you start promoting your business online, let’s have a look at a few stats.
- Video posts are watched by 82% of Twitter users.
- There are more than 1 billion YouTube users.
- 45% of internet users spend more than an hour a week watching Facebook or YouTube videos.
- People watch more than 500 million hours of video on YouTube every day.
- 87% of marketers use videos to promote brands.
Based on these figures, there is a high possibility you can make your brand popular by using online community platforms to promote attractive videos. However, it’s also important to determine which channel is best for your business. You need to understand how videos perform on different social channels, so that you can make the most out of your next campaign.
Below are video marketing tips to help you out.
YouTube is a popular social platform that is only meant for video. It’s also important to note that YouTube is the most popular video streaming app. If you intend to promote your brand using videos as your main source of content, there’s no way to ignore this video-sharing platform.
The latest update of the YouTube app offers a cleaner look with an adjustable play screen and a full-screen portrait mode. To make your videos appropriate for these new conditions, follow the below-mentioned guidelines.
Since you are creating videos for marketing purposes, it’s better if the length of the video is less than 5 minutes. If it’s a tutorial that you want to share, you can make the footage a bit longer but make sure that it’s highly engaging. You should also be mindful about the timing of the call to action. It’s recommended that the 30 second mark is the best place for it.
Facebook has been emphasizing video content lately, therefore, you may have noticed a significant increase of videos on your news feed. Marketers focus on sharing more and more videos on Facebook using both organic and paid ads. Here’s what you can do to improve your video’s visibility on Facebook.
- Funny videos, DIY tips, unboxing videos, heart-warming videos perform best on Facebook.
- The Facebook live video feature enables you to create some live broadcasts whenever appropriate.
- To optimize your reach, choose periods of time during a day when most of your audience is using the platform.
Though Instagram is an image sharing platform, videos are quite popular here. In fact, 25% of Instagram ads are single videos. Therefore, promoting your content here can certainly increase customer engagement with your brand. Especially if you following a business-to-consumer (B2C) business model to market your products or services.
To succeed at promoting your business on Instagram, you need to know what kind of videos will engage with your audience. In addition, it’s important to determine at what time of day would be best to upload them. Over time, you should also analyze how your target audience interacts with your videos, and create more posts based on that. If you do this part right, your followers will increase in a short period of time.
Twitter is basically a news-based social media channel that is great for video-sharing. According to Twitter, 82% of users watch video content and most of them use mobiles and tablets.
In comparison to other social media platforms, Twitter has a faster scroll than other social media channels. Therefore, having an impactful first impression and grabbing the attention of your users is important here. Create videos with attractive thumbnails so that users will be motivated to stop scrolling and watch the videos. The types of videos that perform best on this platform are teasers, announcements, educational clips and advertisements.
With the popularity of video content increasing, creating positive engagement with users, businesses should integrate social media into their campaigns. This particular type of content will continue to evolve, therefore, it’s high time to invest in video marketing.