In 2018, for the first time in the Canadian advertising market, the digital ad spending has surpassed traditional one. The constant betterment in the performance of banner and video ads is considered the primary reason why marketers are diverting dollars from TV.
“In 2019, spending on digital ad formats are predicted to reach CA$8.80 billion, making the total ad spending of 53.5%.”
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According to the reports of Emarketer, mobile ad spending will increase by 33.7% and the budget for video promotion will grow 23.3% this year.
These are some of the strongest reasons why you, as a Canadian business owner need to start thinking seriously on investing in digital promotions. Check out these interesting stats and plan how you should promote your business digitally.
Canadians Love Being on Social Media
By the end of 2017, there were 22.7 million social media accounts and in the past two years, the number has increased by 300,000. Not only that, but Canadians also spend quality time on social media. A report of Media Technology Monitor, says, two-thirds of the social media users in Canada access their accounts every day.
Consequently, the chances for businesses and non-profits to engage their target audience on social media are growing too.
A deeper analysis brings out the fact that 64% of all Canadians use all major social media platforms such as Facebook, Twitter, LinkedIn, YouTube and Instagram. Surprisingly, in the least connected province, Quebec, 49% of all residents have social media accounts, which is both a challenge and an opportunity for digital marketers and brands in Canada.
Canadian YouTube Stat
Canadians spend a lot of time streaming videos on YouTube. Be it a cartoon or a DIY video, the people in Canada prefer YouTube over traditional forms of television entertainment. According to a 2017 report of Bloom Digital Marketing, YouTube reaches close to 85% of online Canadian users every single month. But the report also suggests that 50% of Canadians watch YouTube on their TVs.
Tips to promote your business digitally in Canada
- Go Social
As there’s good traction on social media channels in Canada, there are greater chances of getting high engagement from the major social networking sites, like Facebook, YouTube, Twitter or LinkedIn. Further, the comparatively newer channels including Snapchat, Pinterest and Instagram can prove to be beneficial for the brands who are going to start their digital venture.
However, businesses need to choose suitable platforms based on the type of audience they want to target. For example, a B2B business has more scopes of engagement on LinkedIn and Twitter whereas, a B2C business can do well on Facebook, Instagram, YouTube etc.
- Create Meaningful Videos
YouTube has already become an alternative to television in Canada. Thus, making your business popular with this most searched video platform is sure to bring good results. Facebook is a strong competitor of YouTube which shouldn’t miss your attention. “According to a report of Buffer, video posts on Facebook has at least 59% more engagement rate than other types of contents.”
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So, promoting videos on Facebook can also be beneficial, especially for B2C businesses.
- Get Visibility on Google
A report suggests that approximately 1,800,000,000 unique users make Google search every month. So, there’s no doubt that the search engine giant processes a lot of search queries. There might be searches related to your business also.
Just make a simple Google search and see the number of results.
The above screenshot also shows that there are businesses that are investing in paid ads on Google.
So, there’s a clear indication that people are searching for SEO Toronto services and even there’s a high competition to get rank for this keyword. To strengthen your analysis, you can also check the search volume of a term or phrase in a particular area by following the simple steps mentioned below.
Create Google a Ads account > Click on “Tools” > Go to “Keyword Planner” > Click on “Discover New Keywords” > Insert your keyword > Change Your Location.
To get your website ranked on Google, you need to optimize it for the search engines. You can start with following the latest SEO trends in 2019 or you can also hire a professional SEO agency.
It’s a high time now to invest in digital ads. Go digital and make your mark.