“How to increase the conversion rate?” is undoubtedly the biggest question in the digital world today. A lot of techniques to grow the conversion rate of your website get invented every day. In this unending quest to introduce latest ways, various effective ways often get ignored. One of such methods is internal link building that can keep the visitors on your website as long as possible and at the very same time redirect them easily to the end point of the conversion funnel.
You might be thinking how’s it going to happen? It’s very simple. The highlighted hyperlinks in the content of a page can attract the attention of the readers and can bring them to other comparatively more important pages where they may find what they are looking for, they may subscribe for a newsletter, sign up for your service or buy your products. To say digitally, it is internal links map or structure.
Rationally speaking, links are the gateways that search engine crawlers had to pass through to reach each of your pages and to learn what it is all about. It entirely depends on you whether you open or close your link doors for search engines and potential clients. A good internal linking structure is the one that has a complex system of interlinking on a site and for that, it should include different types of internal links.
Internal links:
Are you aware of the fact that Google trusts the websites that have some authority? There are various ways to present yourself as an authoritative website in front of the search engine giant. Gaining backlinks from renowned websites is really very effective. Another proven way is building internal links as many as possible.
For this, you have to create a lot of contents that include the links of other pages of your website. But you have to ensure that the contents are of high quality otherwise, the bounce rate of your site will increase if the readers don’t find your content interesting.
While building internal links, especially editorial links, it is very important to use proper anchor texts. They not only tell the readers what they are going to find right after clicking the link, but also they give clues to the search bots. It means you should say “check out these effective SEO tools to improve your rank” rather than “check out these tools to improve your rank”.
While creating anchor texts you have to keep in mind that the anchor texts should be different from the alt tagged images. It will generate different signals for the search engines and you will be able to match different though related search queries.
Most of the websites have a lot of links to the home pages and contact us pages. But it can’t produce the best results as these pages are already available on the menu of your site. Rather, you should concentrate more on linking posts and pages that are three levels deep.
The primary focus of internal links is to catch the attention of the readers and redirect them to the pages that you intend. They should improve users’ engagement on your site. To do this, you have to ensure that the links are easily readable and have user-focussed approach. Try to use phrases or words that explain the linked pages appropriately.
Using nofollow links was one of the popular internal linking strategies of past to increase the link juice on a particular page. These links are very beneficial if you don’t want Google to crawl a particular link that’s unauthorized. But it’s not ethical. Thus, you should use follow links so that the link value flows freely.
There should be some logic in your internal linking method rather than tremendous labor. Don’t put links just because you have to. Think twice before you link the pages. Try and link the contents that are relevant to the source text.
If you are in the digital world, you should know the three quick rules. It says that there shouldn’t be any page on your website that’s more than three clicks away. It’s not mandatory but it helps the reader from not getting lost. At the very same time, it builds a fully organized SEO structure.
You are done yet with the internal linking procedure by just following the discussed methods. You have to check whether it’s been done properly. This checklist will help you know that.
There you are with some of the valuable tips regarding internal link building. Try them out and increase your conversion rate with more customer engagement.