Image Credit: Google.com
The Accelerated Mobile Page (AMP) project launched by Google is meant for fast-tracking contents to mobile devices. It improves the traditional way of surfing websites on mobile as it depends hugely on a particular model of HTML, namely AMP HTML. This model is meant to enhance the presentation of contents.
What are the Types of Google AMP?
Google AMP is divided into three different types, namely AMP HTML, AMP JS and AMP Cache.
- AMP HTML: There is a clearly defined set of pre-processing tags in AMP HTML. These tags are basically restricted to text formatting and image embedding tags like amp-embed, amp-pixel, amp-ad and amp-video.
- AMP Cache: Google’s system of servers that is responsible for grabbing the most recent content and giving it a place in global search results is called the AMP Cache.
Why is AMP So Fast?
AMP is similar to diet HTML and this is why certain tags of HTML can’t be used. As it is a lighter version of HTML, it provides you with a faster loading time. It also comes with asynchronous loading and thus, you don’t need to wait for the next page to load. Apart from this, Google caches AMP pages bringing it up quickly for top optimization. A streamlined version of CSS comes to play an important role here. It allows you to use most of the CSS except some parts. It results in the creation of a platform that is meant for pure reading and pure speed.
It is proven that the AMP HTML pages load 15-85% faster than the non-amp pages. Additionally, AMP aims at creating a great user experience if you are surfing from a mobile device. With faster loading times, it is guaranteed that users will stay on your website for a longer time. This, in turn, will help you get a good place in the search engines. Google also caches the websites that are meant for mobile devices and this is what will increase the rank. You can even start advertising on mobile versions that will allow the reader to read quickly and shift to the high-quality content on any device.
Is AMP Fruitful for SEO?
As Google states that page speed and mobile-readiness are the determiners of ranking a site’s content link in the SERP. If the site is fast and can be accessed from mobile devices, it is more likely to be seen higher in the search results.
Needless to say, visitors always like websites which don’t consume much of their time. To get such a website, you need to have faster loading contents on your website. This is where AMP comes to play its role. It builds a good relationship between the publisher and reader and thus, enables you to have more page views and less frustrated readers.
Similar to Google News Box, the AMP module influences the organic search result by appearing on the top. The very first impact on the publishers who have not considered AMP is that they will experience a decrease in the impressions and clicks, even when they have a good rank. At the same time, the publishers who have opted into AMP will experience a lift in ranking for short-term keywords.
Who Can Use It?
You can find restrictions in Facebook’s instant articles feature. Only a selected group of publishers are able to use it. But with Google AMP, practically anyone with a little know-how can make any content easily accessible and that too with greater speed.
What are the Tools and Tutorials?
We present some links here, that you may check out for the tools and tutorials.
Hope this discussion has clarified all your queries regarding Google AMP. Therefore, don’t get late and check this out if you are willing to help visitors have an easy access to your website.