Business professionals with diverse needs are engaged in marketing their products and services digitally. Some of them use digital media for global recognition and some want to get their brands established in the local market. If you have a physical location for your business, then making it optimized for your area is necessary. Here are the products and tools to help you with that.
If you are optimizing your business locally, your primary task is to register it in Google My Business. The information provided here is linked with all Google products like Google Plus, Google Search Console, Google Analytics and it’s the original source of the information for Google Maps and Knowledge Box. In that way, it creates an information hub for your business. GMB also stores users’ ratings that get displayed in the knowledge box and search results if “review schema” is added to your site.
Bing is the second most popular search engine. Therefore, there’s a high chance of getting business from it. By listing your business in Bing My Places, you’re ensuring your website appears in the search engine result pages. Bing is part of Windows and thus, getting listed here also increases the visibility of your business on windows desktop and phones.
AHREFS tool is great for competitor analysis which is essential if you’re looking for a high ranking in local search. It lets you check the backlinks, anchor texts that help your competitors get high ranking and eventually opens opportunities for traffic and authority building. Above all, you can learn about the most visited pages of your competitors’ sites and get an idea about their content marketing strategy.
When it comes to local ranking, getting listed on various listing sites is important. But listing your correct NAP (name, address and phone number) is key. This is where Yext comes in. The tool lets you learn about the status of your listings on all major sites and displays whether your information mismatches anywhere. It also shows you popular sites where you don’t have listings so you can compare.
This is an extension for Google Chrome that lets you learn about your search engine appearance in Google SERPs. It generates keywords automatically and depending on what they are, shows you your search engine appearance.
Those were some of the best tools and products available to improve your local search appearance. Obviously, these are not the only tools that can be used. There are many options, but these are great if you’re looking to start a local SEO campaign.