Our SEO Process – Onpage Optimization
There are several aspects of a website that affect its ranking in search engines. We at G Web Pro work at every aspect to improve the online presence of a site. Though there are several approaches for on page optimization, certain basics remain common for all websites. As a part of our comprehensive SEO solutions, we focus on on-page as well as off-page optimizations by creating a judicious mix of techniques to achieve best results.
On-page optimization techniques form the pillar for SEO. Working on on-page SEO means modifying and making changes within a website helping it to appear higher in searches on various search engines. This process begins with a thorough analysis of the website that helps us identify areas that need to be worked upon. Some on-page techniques are discussed below:
- Broken Links
Broken links are common in a website but are quite harmful for SEO. Broken links are identified by our experts as they lead to 404 error pages. These links are repaired by redirecting the URL to either the home page or other relevant pages. Broken links affect the rankings of a website and building them is perhaps the most important technique for on-page optimization.
- Website Architecture
Before we start detailed work on a website, it is crucial to understand the architecture of the website. Website architecture means determining the flow of content and information throughout the site that should fulfil business as well as user needs. This needs streamlining of functionality and layout in a manner that aids search engine optimization. Our study of the website architecture includes an analysis that helps us understand how compatible it is with SEO and ramping up the flawed aspects for better SEO.
A sitemap is a crucial part of most websites that informs a visitor about the number of pages in a website. Usually sitemaps in XML format are aimed at Google Crawler to detect every page or link in a website while a HTML sitemap is an integral and visible part of a site that helps users know the number of pages and links the site has, helping a visitor to navigate. We check websites for sitemaps and generate XML formats for submission to WebMaster Tools of various search engines for higher rankings.
- Robots File Optimization
We check every site for robots.txt files and include one in case it is absent from a website and do the needful to add it.
Canonicalization in SEO refers to duplicate content that appears at various pages or URLs in one website. This can be confusing for the search engines as to which pages to display for searchers. In order to provide better user experience, search engines are compelled to choose which of these pages or versions is original or the best. We check websites for canonicalization errors and sort out the issues.
- Htaccess Redirection
.Htaccess for SEO is primarily used for redirection of URLs. A redirection means sending users as well as search engines crawler to a new or different and relevant URL other than that has been requested. We create a .htaccess file with a code that is placed in the root directory of the website or domain so that all directories and pages that need to be redirected are transferred to the new URL.
- Meta Tags
Meta Descriptions, Meta Titles, Meta Keywords are all grouped under Meta Tags. These are basically HTML attributes that contain brief explanations about the contents of each web page of a site. They are commonly used as displays on search engine result pages (SERPs) as snippets that are previewed by a visitor. Usage of keywords in Meta Descriptions is crucial because it is an opportunity that needs to be used well to advertise the content on your website to searchers and letting visitors know whether the page contains the relevant information or not.
We check Meta Descriptions of websites and check their impact. We modify them to create compelling depictions so that a searcher is influenced to click and visit that particular page. Keywords and phrases have to be chosen with care because relevant and unique content for each page is key and should ideally be restricted to 150-160 characters.
- Header Tags
Header tags are tags or lines that separate the heading of the page from rest of the content. These are HTML tags that contain keywords and have a structure. The HTML coding of these tags start from h1 to h6, with h1 being the most important.
We scrutinize every header tag and make sure that they are not stuffed with keywords and have the optimal density for successful SEO implementation. We modify them wherever needed to follow the h1 to h6 structure that gives the web page a neat appearance and also gives a quick overview that helps users to navigate and know what content is present in that particular page.
- Image Optimization
Images are always more attention grabbing and impressive as compared to text content and are capable of attracting more traffic. We also use this factor to the SEO advantage by optimizing images in a website. As humans we are quick to understand and decipher what an image is trying to portray but it is not the case for search engine spiders to relate to images as they are.
We help spiders understand every image in your website with ‘alt text’ which means text that search engines use to understand images. We work on the size of images with the help of editing tools so that they look their best even if they are resized for better viewing. Also we check and choose a descriptive file name for the image so that it can rank in search engines.
- Google Webmaster Tool Verification
Google Webmaster Tools is a free service offered by Google for all website owners to optimize their sites for enhanced search engine rankings and also for identifying errors that may be negatively affecting the website.
We add our client’s domain to Google Webmaster tools and help verification of our client as domain owner. This is essential to avail appropriate analysis of your authentic domain. This can be done with a few simple steps and we include this as a part of our SEO implementations.
- Google Analytics
This is another free service offered by Google for detailed information about traffic to a website, its sources along with measurement of conversions and sales. The premium version of this service is available for a fee. This helps us track traffic to a site from every source. It is important to employ this tool if you are looking to increase your sales and augment business growth. All the analysis, insights and information coming from here helps business owners take necessary steps to improve their business as well as lets us implement better SEO strategies for impactful online performance.
- Schema Markup & Validation
Schema.org is a collaborative effort by leading search engines like Google, Yahoo, Bing and Yandex to create a set of specific vocabulary that can be used as HTML tags to improve your SERP performance. Adding Schema markup to a website’s HTML improves the snippets that appear below a page title enhancing your page display in SERP (Search Engine Result Page). It is basically providing additional information and detail by selecting the right tags from the prescribed list. We work to add Schema mark-ups and validations to improve SEO.
- hCard Optimization
This is a very effective tool for local businesses that are more focused on a particular area for growth and sales. hCards are a kind of microformat coding used to describe special information like business address, phone number, street, postal code, country, etc. This involves marking up your HTML to share specific information like location and other directory listing details with search engines about where they appear on your website or on which part of a page. This provides a clear tag on location data making it easy for search engines to match their business directory listings.
- Content Creation
Though content creation is crucial aspect of SEO and has numerous facets to it, adding relevant content, like a landing page, inner pages, blogs, etc. are one of the important techniques used us achieve rankings for a website.
- Keyword Landing Page Creation and Optimization
This refers to creation of landing pages for keywords specific to a particular business. We create a landing page for every crucial keyword and customize every aspect of the page to make it SEO friendly and optimize it. We incorporate the keyword in the page’s URL, page content, Heading tag, relevant images, etc. Search engines look for quality in the headline, main text and ad text. We pay attention to every detail while optimizing landing pages for SEO.
- Blog Integration and Optimization
SEO is an important online marketing tool that aims to make your business offerings available to your target customers. Integrating a SEO friendly blog into a website greatly supports SEO implementations. While including blogs, we make sure that the information serves as resources and cover allied subjects that shall interest your audiences. For blogs we set up a proper title tag, meta description, URL, headers, proper length, internal linking, etc. By doing this we optimize the blogs for SEO for desired results.