You might think that you are done with your digital marketing campaign if you have a good rank in Google SERP. But this is not the thing. If you want to be properly benefitted with digital marketing, you should pay equal importance to all the search engines. Thus, you should build different strategies for the 3 giants – Google, Yahoo and Bing.
To proceed further in the discussion, it is worthy to mention that Yahoo and Bing have an alliance. This means there will be no difference between the search results displayed by Bing and Yahoo.
What is the Difference between Google SEO and Bing/Yahoo SEO?
Type of Websites:
Just like Google, Bing prefers the brands. Both search engines consider that brands have more backlinks, containing the name of the brand. These links are more familiar as brand links. It should be noted that you have to give more efforts to create these brand links for Bing as it has some difficulties in differentiating brands from its competitors.
While optimizing for Bing, you also need to keep in mind that it prefers older websites that have top level domain extensions like .gov. or .edu. With a depper insight you will learn that Bing and Yahoo favor results that are based on facts. It is an important thing to consider while optimizing your website on Bing.
Social Media Sites
Another great difference between them is that Bing or Yahoo put a lot of emphasis on social media sites. If you are to get a good position, you should have a good number of shares, tweets, likes and specific URLs with higher social signals. If you are searching a company on Bing, you will be immediately shown what your Facebook or Twitter friend has to say about the company and its products.
While on the other hand, Google has not yet integrated social media into their search results. Therefore, you should have different social media strategy for each search engines.
When it comes to backlinks, both the search engines give importance to quality and quantity. With Bing, you can get useful link explorer that helps comprehend the value of the links. But, the link evaluation process of Google is more effective than Bing. While Google indexes all contents on domain Bing rejects pages if they don’t have adequate links on them. Thus, it is important to have at least one external website link to help Bing index your page.
To be properly optimized, you should have rich contents online as all search engines give priority to contents. But the ways are different. While Bing favors videos, audios and images, Google prefers text-based contents. Another important factor to consider is that Bing has a better understanding of sites that use flash which seldom appeal to Google.
If you are to get local results, Bing shows more small businesses while Google tends to provide results that contain more established companies. If you are to get local ranking, you should consider Bing first.
You need to pay a huge attention to the technicalities to get a good place in the search engines. But there are some different methods to follow to be technically sound. Bing emphasizes on the home pages while Google evaluates every page on a website. Besides, Bing is more straightforward as it relies on specific keywords, page titles and meta tags.
Google is good at understanding the canonical URLs even when they are not coded properly but Bing does not support the canonical tags or offer an easy canonical management.
If you are considering the three search engines to market your business digitally, you will definitely find a lot of similarities. But there are some differences that you should be aware of before hiringSEO services in Mississauga. Some of them, as discussed above, cannot be neglected if you want a good ranking for your website.