SEO and Content Questionnaire Company Name: Email ID: (This document is a starter questionnaire for us to understand your brand, target market, competitive advantage and more. The more we understand about your business, the better we can develop relevant copy that speaks to your audiences.) Please provide a description of your company and its history? Please provide a description and the features of all your products/services? What trends are happening now or could happen in the future that would affect your company and its products and/or services? What are the specific services or products you would like to promote? Please list them in order of importance. Who is your demographic target audience (Ex. Age, Gender, Marital Status, etc.)? What are your geographical target markets? Who are your main competitors? (Provide name and website URL’s) What sets you apart from your competition? What is your unique selling point? What do you like and dislike about the way your competitors present themselves online? Describe your typical customer and their needs/preferences. What problems do your customers have that your business solves? Are there any previous work/projects/awards/events that we should mention? Do you have any photographs or other images you would like to specifically incorporate into your content? If yes, one of our consultants will contact you for further steps. Do you have licenses/accreditations/memberships with organizations? Do you offer any warranties or guarantees for your products? Any insurance for your services? Do you have testimonials/references? Always try to encourage satisfied customers to leave reviews for you on Google and other review sites. What are the primary keywords you would like to target? What is the feeling you want your clients or consumers to experience when they interact with your company online? The questions below are only applicable to SEO clients. Have you had any previous SEO efforts implemented on site? If yes, explain details. Who makes changes to your website? Do you have someone or will G Web Pro be doing the changes? Do you have any sub-domains? (Ex. subdomain.domain.com) Do you have Google Analytics installed on website? If yes, please give administrative access to firstname.lastname@example.org - if no, we will create an account for you.