Services
Social Media Marketing (SMM)
Industry
Retirement & Senior Living Services
Starting
2022
Platform
Meta Business Suite
Adobe Firefly
Photoshop
Buffer
River Road Retirement Residence is a premium senior living facility in Ontario, Canada, dedicated to providing a safe and nurturing environment for older adults. With a focus on comfort, health, and vibrant social activities, River Road ensures that their residents enjoy a fulfilling and connected lifestyle. The facility emphasizes trust and compassion, offering families peace of mind as they find the perfect retirement solution for their loved ones.
Over 6,000 Facebook profile views
River Road Retirement Residence faced several hurdles in establishing a strong online presence. Despite offering exceptional care and comfort, the brand had limited recognition on social media. Their social accounts lacked activity, and efforts to engage with the community were almost nonexistent. As a result, the follower count remained low, and their posts weren’t reaching the audience they needed to. Even when posts did go live, they failed to drive clicks, visits, or inquiries, leaving the social media channels underutilized. To make matters worse, their social profiles weren’t optimized with up-to-date bios, contact details, or cohesive branding visuals, making it difficult for potential clients to connect with them.
G Web Pro helped River Road Retirement Residence enhance its social media presence by creating a consistent content calendar and revamping social profiles to better reflect the brand. We focused on personalized content like resident spotlights and family stories, engaging the audience emotionally. Posts were scheduled for optimal timing, and clear calls to action, inquiry forms, and booking links were added to drive conversions. These strategies helped River Road connect with families in need of their services.
y optimizing accounts and creating personalized content, G Web Pro was able to boost both interaction and conversions. Regular monitoring and using scheduling tools like Buffer ensured posts reached the right audience at the right time, helping maintain momentum and consistent growth. These simple yet effective strategies can truly make a difference in how businesses connect with their audience online.
River Road Retirement Residence was delighted with the significant improvements in their social media presence. The engaging and personalized content led to a marked increase in direct messages, calls, and inquiries. The team noticed a surge in interest, with more families reaching out for tours and information, showing that the strategy had successfully resonated with their target audience. This boost in engagement helped build trust and visibility for the brand, ultimately connecting them with families in need of compassionate retirement solutions.
