Home/Portfolio/River Road Retirement Residence

Services

Google Ads

Industry

Senior Living/Elder Care

Starting

2023

Platform

Google Ads

Google Analytics

SEMrush

Microsoft Clarity

Google Keyword Planner Tool

Ahrefs

Reporting Ninja

Google Ads Transparency

About River Road Retirement Residence

 Nestled in Niagara Falls, River Road Retirement Residence offers a warm, resort-like environment with a range of living options, including Independent Living, Assisted Living, and Short-Term Stays. The residence prioritizes the holistic well-being of its residents, offering activities that support their physical, mental, and emotional health. With compassionate staff, a pet-friendly atmosphere, and welcoming spaces for family and friends, River Road Retirement ensures a personalized, comfortable experience for every resident.

Discuss The Project

Conversions rose steadily over time, reaching 476.20.

Average CPC peaked initially but dropped to $1.89, lowering the Cost/Conversion to $73.23.

The Roadblocks River Road Retirement Faced in Digital Marketing

When River Road Retirement approached G Web Pro, they were struggling to connect with the right audience and drive meaningful engagement. Their digital marketing efforts were hindered by several issues, including a lack of conversion tracking, generic CTAs, and broad audience targeting, which led to wasted ad spend. Their campaigns were also directing traffic to generic website pages rather than optimized landing pages, causing high bounce rates. Additionally, underutilized ad extensions and improper geotargeting further limited the effectiveness of their campaigns. With these challenges in mind, G Web Pro worked closely with River Road Retirement to implement strategic solutions that would maximize their ad spend and drive high-quality leads.

The Key Actions That Drove River Road’s Digital Success

G Web Pro tackled these challenges by setting up precise conversion tracking using Google Tag Manager. We created landing pages that aligned with ad messages to boost conversions. Targeting was refined to focus on seniors, their families, and caregivers, eliminating irrelevant traffic. We updated CTAs to be more direct, like “Schedule a Tour” and “Call Now.” The ad copy was tailored to connect emotionally, and we fully used ad extensions to increase visibility. Finally, we adjusted geotargeting to focus on Niagara Falls, ensuring ads reached the right audience at the right time.

Achieving Results: River Road’s Digital Transformation

G Web Pro’s strategy brought clear improvements for River Road Retirement. With accurate tracking, we optimized for better lead generation. Targeted landing pages and updated CTAs increased form submissions and inquiries. By refining audience targeting, we reduced ad spend and cost per conversion. Enhanced ad copy and extensions boosted click-through rates, driving qualified traffic and delivering measurable ROI.

Key Takeaways

River Road Retirement’s success highlights the importance of precise targeting, clear tracking, and tailored messaging. A well-structured campaign with dedicated landing pages and strong CTAs drives better engagement and conversions. By focusing on relevant audiences and optimizing ad copy, businesses can reduce wasted spend and improve ROI. Localized targeting and the strategic use of ad extensions also play a critical role in connecting with the right prospects and maximizing campaign effectiveness.

Client Satisfaction

The team at River Road Retirement expressed their satisfaction with the results of our partnership. They appreciated how G Web Pro’s targeted approach and strategic changes brought clarity to their digital marketing efforts. The improved lead quality and increased inquiries exceeded their expectations. They now feel confident that their advertising budget is being used effectively to reach the right audience, and they are excited about the ongoing results.