Services
SEO
Industry
Healthcare
Starting
2022
Platform
Google Search Console
Google Analytics
SEMrush
Screaming Frog
Microsoft Clarity
Google Keyword Planner Tool
Rank Tracker Tool
Reporting Ninja
Lymphoma Canada is the only national charity in Canada dedicated to individuals affected by lymphoma, a form of cancer. The organization focuses on supporting patients through education, advocacy, and research funding. Its goal is to improve the lives of those battling lymphoma by raising awareness and advancing treatments. Lymphoma Canada also provides vital resources and services to patients and their families, helping them navigate their journey with expert support and compassion. Through its commitment, the organization strives to create a future where lymphoma patients have better treatments and improved outcomes.
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Lymphoma Canada faced several challenges that impacted its ability to effectively reach and support those affected by lymphoma. Key pages lacked SEO-friendly content, making it more difficult for users to find essential information. The website’s slow loading times led to poor user experiences and higher bounce rates, while an unoptimized Google My Business profile missed opportunities to connect with local communities. The internal linking structure wasn’t helping users or search engines navigate important pages, and missing meta tags hurt the website’s click-through rates. To top it off, the lack of high-quality backlinks limited their online visibility. These obstacles made it clear that Lymphoma Canada needed a stronger digital presence to better serve their audience and fulfill their mission.
To help Lymphoma Canada overcome its digital challenges, G Web Pro restructured the website for a cleaner, more intuitive layout, making navigation easier for both users and search engines. We optimized key pages with targeted SEO keywords, improving search engine rankings and boosting organic traffic. Site speed was enhanced by addressing performance issues, ensuring faster load times for a better user experience and SEO performance. We also corrected the header tag structure to help search engines index the content more effectively and organized the website’s content into clear categories for improved relevance and rankings. These efforts significantly strengthened Lymphoma Canada’s online presence, allowing it to better support its mission.
SEO optimization has greatly improved Lymphoma Canada’s online presence. With 37 keywords now ranking on the first page of Google, organic traffic has increased significantly. Restructuring the website made it more user-friendly, enhancing both engagement and search engine accessibility. Improved site speed reduced bounce rates and boosted user retention. While progress is strong, focusing on the remaining keywords outside the top 50 will further drive growth in rankings and traffic, ensuring long-term success.
Lymphoma Canada is very pleased with the results of the SEO work. They were excited to see many key pages now ranking on the first page of Google, making it much easier for people to find important resources about lymphoma. The team also appreciated the improvements made to the website’s layout and speed, which made the site easier to use and more enjoyable for visitors. Overall, they’re happy with the progress in keyword rankings, which has helped them connect more effectively with those seeking the support and information they provide.
