Home/Portfolio/Home Care Supply

Services

Google Ads

Industry

Home Improvement & Renovation

Starting

2023

Platform

Google Ads

Google Analytics

SEMrush

Microsoft Clarity

Google Keyword Planner Tool

Ahrefs

Reporting Ninja

Google Ads Transparency

homecaresupply

About Home Care Supply

Home Care Supply is a Canadian home improvement retailer in Vaughan, Ontario. They are known for selling high-quality renovation materials to homeowners, contractors, and renovation professionals. With over a decade of industry experience, the company offers a wide selection of products, including bathroom vanities, countertops, doors, flooring, trim, and mouldings. Home Care Supply is committed to customer satisfaction through a user-friendly online shopping experience, competitive pricing, flexible financing options, and fast delivery services, such as same-day or next-day shipping.

Discuss The Project

CPC dropped by 57.14%; conversions rose by 607.57%

Clicks surged by 2515.22% (Apr–May), with a 13.59% rebound in December after a minor dip in August.

Key Issues Identified

Home Care Supply faced key issues, including disapproved products in the Merchant Center due to missing attributes and incorrect data. Conversion tracking was unreliable due to a misconfigured Tag Manager, and the product feed lacked consistency in both titles and images. Campaigns were poorly structured, mobile performance was weak, and outdated inventory data resulted in ads for out-of-stock items, leading to wasted ad spend.

What G Web Pro Did

G Web Pro corrected product data in the Merchant Center and fixed tracking issues through proper Tag Manager setup. Product titles and descriptions were optimized to boost ad relevance, shopping campaigns were reorganized, and negative keywords were applied. Conversion tracking was fully enabled, the site was improved for mobile users, and real-time inventory sync was set up to prevent ads for unavailable items.

Results That Matter

G Web Pro’s actions led to strong improvements across key metrics. All disapproved products were approved, boosting ad visibility and reach. Accurate conversion tracking enabled better insights and smarter budget use. Optimized product data improved ad relevance and increased click-through rate by 25%. Reorganized campaigns and refined targeting reduced wasted spend by 40% and increased conversions by 15%. Mobile enhancements improved user experience, driving a 20% rise in mobile conversions and a 15% drop in bounce rates. Real-time inventory updates cut spend on unavailable items by 10% and improved customer satisfaction.

Key Takeaways

Home Care Supply’s PPC success shows the value of a solid setup and continuous optimization. Resolving Merchant Center issues, enhancing product data, and enabling accurate tracking were crucial for improved ad performance. Mobile optimization increased conversions and reduced bounce rates, while better campaign structure and real-time inventory updates minimized wasted spend. Regular audits, smart adjustments, and a focus on user experience drove long-term growth and stronger return on investment.

Client Satisfaction

Home Care Supply expressed strong satisfaction with the results delivered by G Web Pro. The client was particularly pleased with the improvements in conversion tracking, mobile performance, and reduced ad spend wastage. They highlighted the seamless shopping experience, accurate inventory management, and increased visibility of their products as key contributors to campaign success. With consistent performance and measurable growth, the client feels confident in the continued partnership and ongoing campaign optimizations.