Home/Portfolio/Cosmaroma SEO

Services

SEO

GMB

Industry

Home Improvement & Renovation

Starting

2025

Platform

Google Search Console

Google Analytics

SEMrush

Ahrefs

Rank Tracker Tool

Reporting Ninja

About Cosmaroma

Cosmaroma is a trusted Canadian supplier of home improvement materials, with both premium and affordable products. The company offers a diverse product selection, ranging from high-quality flooring, vanities, and doors to mouldings, trims, custom stairs, wall panels, and accessories. Their broad clientele includes homeowners, contractors, and interior designers. With 13 retail locations across Ontario and Quebec—including major cities like Toronto, North York, Montreal, and Kitchener—Cosmaroma is committed to delivering expert consultation, detailed installation guidance, and fast, reliable delivery options. Their dedication to quality and service has made them a go-to destination for stylish, durable home improvement solutions across Canada.

Discuss The Project

109.43% Growth in Organic Traffic in 6 Months

Keyword rankings increased by 115%, growing from 748 to 1120 keywords.

Challenges Faced by Cosmaroma

Cosmaroma faced several challenges that hindered their online success. Their website was poorly structured for e-commerce, making it difficult for customers to navigate and find products. SEO issues, including missing meta titles and poorly organized header tags, made it hard for search engines to index the site, impacting its visibility. Their keyword strategy was mismatched, further disconnecting the content from their target audience. On the technical side, slow load speeds and mobile optimization issues hurt user experience and search rankings. Additionally, the company had a weak and toxic backlink profile, with irrelevant links and unoptimized anchor texts. Lastly, their Google My Business profiles were incomplete, limiting local visibility and foot traffic to their stores. These challenges created significant barriers for Cosmaroma to grow and reach a wider customer base online.

Strategy for Cosmaroma’s Growth

G Web Pro addressed Cosmaroma’s challenges by restructuring the website with a clear e-commerce layout, optimizing URL slugs, and enhancing product categorization for improved navigation and search engine indexing. We optimized pages by refining meta titles, descriptions, and header tags, which ensured content alignment with high-intent keywords. Dedicated city pages were created for each location to target local search terms. We enhanced technical performance by optimizing images, reducing render-blocking scripts, enabling caching, and implementing a mobile-responsive design. We also improved the backlink profile by disavowing toxic links and acquiring high-quality backlinks. Finally, Google My Business profiles were optimized for all 13 locations, and off-page activities, such as blogging, image submissions, and directory listings, were utilized to enhance visibility.

Results After G Web Pro's Strategy Implementation

After G Web Pro's strategies were implemented, Cosmaroma saw a 109.43% increase in its organic traffic within six months, thanks to refined content and keyword targeting. Their keyword rankings improved by 115%, increasing from 748 to 1,120 keywords, thereby boosting their online presence. Local SEO efforts, including Google My Business optimization, helped Cosmaroma achieve better rankings for location-based searches, such as "hardware stores Whitby." We also enhanced site speed and navigation, which led to better user engagement, lower bounce rates, and longer session durations. These results highlight the success of our efforts in driving growth for Cosmaroma.

Key Takeaways

Cosmaroma saw impressive results with G Web Pro’s strategies. Organic traffic increased by 109.43%, boosting visibility and engagement. Optimizing Google My Business profiles for all 13 locations improved local search rankings and drove more in-store visits. Keyword rankings grew by 115%, showing consistent improvement. Enhancements to site structure, speed, and mobile responsiveness reduced bounce rates and increased session durations. These results demonstrate the effectiveness of optimization in driving significant business growth.

Client Feedback

Cosmaroma expressed great satisfaction with the results of our work, highlighting the significant improvement in lead quality and the strengthened online presence of their brand. They appreciated how our strategies aligned with their business objectives, helping them reach their goals of increased visibility and customer engagement. The client is thrilled with the progress that has been made and is confident that the long-term value created by G Web Pro’s efforts will continue to drive success for their business.