Services
SEO
GMB
Industry
Home Improvement & Renovation
Starting
2025
Platform
Google Search Console
Google Analytics
SEMrush
Ahrefs
Rank Tracker Tool
Reporting Ninja
Cosmaroma is a trusted Canadian supplier of home improvement materials, with both premium and affordable products. The company offers a diverse product selection, ranging from high-quality flooring, vanities, and doors to mouldings, trims, custom stairs, wall panels, and accessories. Their broad clientele includes homeowners, contractors, and interior designers. With 13 retail locations across Ontario and Quebec—including major cities like Toronto, North York, Montreal, and Kitchener—Cosmaroma is committed to delivering expert consultation, detailed installation guidance, and fast, reliable delivery options. Their dedication to quality and service has made them a go-to destination for stylish, durable home improvement solutions across Canada.
109.43% Growth in Organic Traffic in 6 Months
Cosmaroma faced several challenges that hindered their online success. Their website was poorly structured for e-commerce, making it difficult for customers to navigate and find products. SEO issues, including missing meta titles and poorly organized header tags, made it hard for search engines to index the site, impacting its visibility. Their keyword strategy was mismatched, further disconnecting the content from their target audience. On the technical side, slow load speeds and mobile optimization issues hurt user experience and search rankings. Additionally, the company had a weak and toxic backlink profile, with irrelevant links and unoptimized anchor texts. Lastly, their Google My Business profiles were incomplete, limiting local visibility and foot traffic to their stores. These challenges created significant barriers for Cosmaroma to grow and reach a wider customer base online.
G Web Pro addressed Cosmaroma’s challenges by restructuring the website with a clear e-commerce layout, optimizing URL slugs, and enhancing product categorization for improved navigation and search engine indexing. We optimized pages by refining meta titles, descriptions, and header tags, which ensured content alignment with high-intent keywords. Dedicated city pages were created for each location to target local search terms. We enhanced technical performance by optimizing images, reducing render-blocking scripts, enabling caching, and implementing a mobile-responsive design. We also improved the backlink profile by disavowing toxic links and acquiring high-quality backlinks. Finally, Google My Business profiles were optimized for all 13 locations, and off-page activities, such as blogging, image submissions, and directory listings, were utilized to enhance visibility.
Cosmaroma saw impressive results with G Web Pro’s strategies. Organic traffic increased by 109.43%, boosting visibility and engagement. Optimizing Google My Business profiles for all 13 locations improved local search rankings and drove more in-store visits. Keyword rankings grew by 115%, showing consistent improvement. Enhancements to site structure, speed, and mobile responsiveness reduced bounce rates and increased session durations. These results demonstrate the effectiveness of optimization in driving significant business growth.
Cosmaroma expressed great satisfaction with the results of our work, highlighting the significant improvement in lead quality and the strengthened online presence of their brand. They appreciated how our strategies aligned with their business objectives, helping them reach their goals of increased visibility and customer engagement. The client is thrilled with the progress that has been made and is confident that the long-term value created by G Web Pro’s efforts will continue to drive success for their business.
