How AA Floors Improved PPC ROI with G Web Pro’s Strategy

Services

Google Ads

Industry

Flooring & Surface Materials Retail

Starting

2016

Platform

Google Ads

Google Analytics

SEMrush

Microsoft Clarity

Google Keyword Planner Tool

Ahrefs

Reporting Ninja

Google Ads Transparency

AA Floors at a Glance

AA Floors and More Ltd is a Toronto-based flooring retailer and installation company that has been serving the Greater Toronto Area since 1973. With over 50 years of experience, the company is known for offering a wide range of high-quality flooring products, including hardwood, engineered wood, vinyl, laminate, cork, bamboo, and stone tiles. AA Floors is recognized for its competitive pricing, expert in-house installation services, large inventory, and personalized customer support, making it a trusted choice for homeowners, contractors, designers, and developers alike.

Discuss The Project

Where AA Floors Struggled

Before working with G Web Pro, AA Floors faced several roadblocks with their Google Ads campaigns. There was no proper conversion tracking in place, making it difficult to measure what was actually driving results. Most of the traffic was being directed to general pages, such as the homepage, which made it harder to convert visitors into leads. The ad campaigns targeted a broad audience, leading to irrelevant clicks and wasted ad spend. Calls to action on the site lacked urgency and clarity, and the ads did not showcase key strengths such as competitive pricing, in-store inventory, or expert installation services. Geographic targeting was also too wide, often reaching users outside their service area. Additionally, they were missing valuable ad features, such as sitelinks and callouts, that could have improved engagement.

How We Helped

We started by setting up proper conversion tracking so AA Floors could finally see what was working. Next, we built focused landing pages for key flooring types to turn clicks into real leads. Targeting was narrowed to reach homeowners and renovators in the Toronto area. We rewrote the ads to highlight what made AA Floors stand out and added strong calls to action, such as ‘Get a Quote Today.’ To boost visibility, we used ad extensions that gave potential customers more ways to engage. We also refined location targeting to avoid wasting budget on geographical areas they do not serve.

Results That Made a Difference

With proper tracking in place, AA Floors could finally see where their leads were coming from and how their budget was performing. The new landing pages and stronger calls to action led to more quote requests, phone calls, and showroom visits. Clicks increased to over 17,000, and conversions reached more than 2000. The cost per conversion dropped to just $8.30, making each lead more affordable. At the same time, overall ad spend went down while results went up. The business saw better quality leads from the right areas, and the team gained confidence knowing their advertising was delivering real value.

Key Takeaways

A focused strategy made all the difference for AA Floors. With clear tracking, targeted ads, and conversion-driven landing pages, they experienced a sharp increase in high-quality leads and a lower cost per conversion. Local targeting and improved messaging helped connect with the right audience, while smart budget use delivered better results without increasing spend. Consistent optimization turned a struggling campaign into a strong, results-driven channel.

Client Satisfaction

AA Floors was genuinely happy with the results. They finally had clarity on where their leads were coming from and felt confident their ads were working. More showroom visits and quote requests showed the impact right away of our new strategy. The team appreciated our clear communication and trusted our support throughout the process. What began with a few challenges turned into a strong and ongoing partnership.