Importance of Mobile Friendly Websites

mobile-friendlyWith the number of websites multiplying rapidly, it is expected to reach unprecedented numbers in another decade. This explosion of websites has also witnessed a seamless transition from PCs to laptops and then to tablets and mobiles. With a staggering number of more than 3 million mobiles being used worldwide, the trend of experiencing the internet through these devices is well on its way. It is becoming more and more imperative for businesses to create a prominent presence in the mobile space.

People all over seek information, products and services fast without spending much time. Technological developments are helping people get what they want on their mobile phones. In this scenario, it would be foolhardy for any business to not be accessible on a mobile or tablet. These devices are emerging as extremely powerful means of communication and if a business can successfully cater to its niche on this platform, it can be assured of success across other platforms as well.

What does a mobile friendly website mean?

A mobile friendly website means a website that is as easy to browse and navigate as on a PC. However, websites need to be designed especially for smaller displays on various screen sizes. Also a normal website may be detailed packed with a lot of useful information, but its mobile counterpart would require only essential information to be displayed. A mobile user accessing a website on his device looks for quick and easy solutions and hence has to be designed accordingly.

Why do you need a mobile friendly website?

  • Rising popularity of smart phones

The emergence of smart phones has revolutionized the mobile space with increasing affordability. This has made it accessible to each and everyone and is ideal for hand-browsing. This has also led to a significant increase in usage of mobile internet opening up a world of opportunities for businesses.

  • Ease of creation at lesser costs

Developing a website for mobile usage is way easier as developing a wholly functional website. Since this requires comparatively less expertise and time in terms of resources, it becomes a economically viable option for businesses.

  • Helps SEO

A robust presence in the mobile space helps business augment their SEO efforts because mobile friendly websites find a favor with most search engines allowing them to rank higher in searches.

  • Good for people on the move

People love to browse websites while they are on the move and while they may be loyal to a particular business or brand, they might just switch loyalties in favor of a site that is more user friendly on the mobile.

  • Better user experience

Previously Internet Service Providers (ISP) weren’t adept in offer adequate support for internet enabled browsing on mobile devices. But with advancing times, this support system has been ramped up several notches by the service provider to impart improved browsing experiences.

Though mobile friendly websites are almost a must for the success of every business, a few crucial factors ought to be borne in mind while designing one. If the below mentioned factors are overlooked. It could be suicidal for any business that does so.

  1. Minimum loading time that does not extend beyond a few seconds.
  2. Small page size for ease of loading and reading
  3. Adequate but not excessive cramming of information as this makes it difficult for users to read and click on links.
  4. Easy navigation
  5. Overall good user experience

With these in mind, you are all set to get a mobile friendly website that shall turn the story around for your business, exposing you to an entire gamut of potential clients.

About Jaspreet Saran

Jaspreet Saran is one of the partner in G Web Pro Marketing Inc, who have extensive knowledge and experience in digital marketing.