Image Credit: http://www.abrandforagrand.com/tag/hyperlocal-marketing/
If your business is listed in the digital world, you must have heard the term ‘Hyper-local Marketing’. It is a proven method to engage more customers and grow your business. It is meant for defining the local geographic area especially, a small region, town or zip code.
The digital system of Google, local directories and social media are primarily responsible for imposing too much importance on this trend. These platforms are basically meant for connecting companies with clients in particular areas easily. Mobile phones have played an indispensable role to make business owners think on local optimization. Here’s what you need to do to be hyper-locally marketed.
- Use Neighbourhood Newsletter
The main purpose of this marketing is to gain the trust of the customers and build a relationship with them. It should be achieved by providing suggestions on the local newsletter. The target is to influence people with your advertisement so that they will share your ad with more people and you earn a local recognition.
- Engage in Daily Deal Sites
Daily deal sites should also be considered if you are to get the benefits of hyper-local marketing. There are instances when business owners get a negative response using these sites and the reason behind it is that they follow the come and go strategy. Several businesses take the help of gift coupons. Drawn by the coupon offers, customers visit, make a purchase and then never come again.
This is where you need to pay attention to make the client stay at your store. A more positive and futuristic move will be to increase the number of products and services. Your clients will come back again for the larger number of options while you strengthen your relationship with them.
- Get in Touch With Non-Competing Businesses
To contact the businesses that are not your competitors, you need to have some idea about your client base. Check where they visit other than your shop. There are various ways to be aware of it. For instance, if you are a florist, your customers are prone to visit the boutiques. Contact with these businesses, work with them, get to know the mind of local customers and generate creative marketing ideas.
- Hold and Announce Competitions
Everyone loves participating in contests. Thus, it is an effective way to engage more customers. For instance, if you sell ice cream, advertise that you are going to organize an ice cream eating contest. You can take a step ahead by capturing interesting videos and uploading them on the digital platforms. You will definitely capture some media attention.
- Take Part in Local Charity
If you are a small business owner, non-profit can prove to be highly beneficial for you. Give a call to a local charity and donate a part of your profit to them. Don’t forget to ask them to promote the donation into their network. This would also help to bring customers to your business.
- Manage Your Reputation
It is noticed that the online buyers depend hugely on the reviews to trust a site. The volume of review readings is also increasing day by day. Average people read at least five reviews before dealing with a certain online business. Online reviews are like recommendations from a trusted friend. It means you should have positive local reviews to establish yourself at a national level. Apart from this, reviews will increase the chances of getting higher ranks in the SERP.
What stands out as the obstacle is the lethargy of customers to post a review. Most of them have never reviewed a service or a company. Thus, you have to take effective steps to encourage customers to write and publish their thoughts on your business, especially when they received beneficial results.
- Pay Attention to Local Search Result
Now, Google places the local search results above organic results and this has underscored the necessity of the hyper-local marketing. It is comparatively more beneficial for the mobile users who don’t want to scroll down. Thus, it is very important for the website owners to optimize the landing pages that are relevant to the location. It ensures that the pages can be found separately as well as in the actual site.
Today, customers are willing to deal with businesses that present them specifically at local levels. Even the systems of major search engines prefer the websites that are locally optimized. Now that you know how a well-planned hyper-local marketing strategy brings more visibility, just go for it.
