With the ever-evolving mobile technology and people getting more dependent on apps, it’s easy to see that mobile optimization is going to play a huge role in your digital marketing campaign this year. The fact that people with smartphones surf the internet more often than people on desktops highlights the importance of mobile optimization. With that said, here are some optimization tricks to make your online presence more noticeable whenever someone searches from a mobile device.
Be it mobile or desktop optimization, when it’s about keeping the users engaged you need to have a website that loads fast. If you are to target mobile users, you should be more conscious as they don’t actually have too many options on their small screen and if you are unable to attract them within a few seconds, they will just leave your site and look elsewhere. You also have to keep in mind possible hardware and connectivity issues that may make your site slow. Reduce image sizes, minimize code and reduce the number of URL redirects on your site and leverage browser caching to avoid a laggy website.
There was a time when mobile devices couldn’t support all these elements and that’s why they were blocked for mobiles. But the situation is different these days. Smartphones, as well as Google bots, want to see and understand what humans view. They let Google know that you have a mobile solution. Therefore, it’s better not to hide them as they can also be crucial, especially if you have a responsive or a mobile site.
Title, Meta and Schema
You should optimize the titles and meta tags for the small screen size of mobile devices. Make it in a way that all your necessary information gets displayed in the SERPs. The schema.org structured data is more important in mobile optimization as the rich snippets help your site stand out.
Making your business visible on the local search is one of the most important steps of mobile optimization. Just put all your business details properly on Google My Business and let your customers find you on Google Maps.
Provide your users with a mobile-optimized version of your site to create a separate mobile site. To avoid confusion, most of the sites use an “m” subdomain. These sites generally only have the information necessary for mobile visitors. Mobile sites get preferred in Google SERPs when searched from mobile devices.
Jump on the opportunities to attract mobile visitors in 2018 and get ahead of the competition!