When it comes to digital marketing, you can’t ignore the impact of blogging. Through it, you can build an authority in the industry. There are numerous brands that have gained well recognition through guest blogging. The write-up discusses how an effective guest blogging strategy can be built.
Fix Your Goals
Before you go for guest blogging, you need to fix your goals. With the knowledge of the goals, you will be able to create right kind of blogs for the submission. Primarily, you need to concentrate on the following factors.
- Placing yourself as an authority.
- Generating more traffic to your website.
- Creating backlinks.
How to Find the Right Platforms?
When you are searching for platforms to do guest posting, you should look for sites that are relevant to your niche. Apart from this, you should check the following factors:
- The contents posted on the platform are generally focussed on your industry.
- The visitors of the platform are interested in your industry.
- The platform has engaged readership.
One of the most important parts of guest blogging is to do extensive research. You have to study different kinds of contents and learn about the expert bloggers in your niche. It would let you know about the platforms where they have posted on. They can prove to be beneficial for you as they already have readers who look for contents regarding your business or products. It would be a bonus if an expert blogger of your industry makes an introduction for you.
Backlinks of Competitor Sites
If you are into digital marketing, you must be aware how important competitor’s backlink analysis is. From this, you will come to know about the guest posting sites that have been used by your competitors. You can have various tools like AHREF, SEM Rush etc to do an extensive research.
While analyzing your competitors, you should keep in mind that a lot of guest post writers and bloggers share their posts on social media. This is why you have to do extensive research on social networks. You can start with Twitter to view the latest posts on certain keywords in your industry.
Besides, you should have a good preparation for pitching and should be aware of the guidelines of the platforms on which you are going to post your blog. In your pitch, make it clear that your posts will be beneficial for the site and while writing your first content make sure that it follows the guidelines of the platform.