Can you predict what SEO will look like in 2022? In the last few years, SEO trends have changed drastically, both in Toronto and other major Canadian markets, with search engine algorithms constantly evolving thanks to innovations in emerging technologies.
Today, SEO is much more than just advertising or marketing. It takes a lot more to keep up with current trends in areas that may impact your business. That is why SEO demands attention and interconnectivity to guarantee a good presentation for your company or brand.
With 2022 on the horizon, have you planned your SEO strategy? We are here to share some of the most important SEO strategies and techniques to prepare your business for what is coming.
We know that SEO is a data-driven strategy, where we get well-researched predictions of what internet users search for frequently. But just as fashion changes constantly, so do SEO trends. Additionally, the factors that offer richer, higher-quality content evolve as well. Do you know why? The answer depends on two points.
To keep you in the loop, we have compiled the SEO trends that will impact 2022.
The growing popularity and functionality of artificial intelligence is changing the way users interact with online content. The best part about AI is it facilitates online searches and helps to present users the results they most like. With the latest technologies and advancements, AI will improve search-related UX by focusing on factors like click-through rate and time on page.
How to get AI to work for you:
Long-form content will positively impact your SEO score if it’s good. We already know that Google Panda does not like poor content. Over time, it has become apparent that longer, better-quality content can generate more engagement and website traffic. Therefore, while preparing your SEO strategies for the next year, we focus on preparing comprehensive, more relevant, and longer content (over 2,000 words). This has proven to get more traffic and shares than shorter-form content.
To make it engaging:
Mobile users conduct the majority of online searches. That’s why Googlebot primarily crawls and indexes pages with its smartphone agent going forward. This is called mobile-first indexing, which was announced by Google in 2019. It is estimated that more than 72% of internet users will access the internet via mobile devices by 2025. If you want to increase your SEO value, you must have a mobile-friendly website to rank higher in SEO.
You can use Google’s Mobile Usability Report to discover the portions of your website that you need to improve. This will help you create a responsive, dedicated mobile site. To do so:
Users can relate to visual content. That’s why we see sky-high engagement on platforms like Snapchat, TikTok, YouTube, and Instagram. So if you are searching for the most important SEO trend for 2022, then it would be video. It is not only engaging but video content also helps you to be seen as a helpful and authoritative source.
Therefore, if you are ready to give your website maximum traffic, take a plunge into video.
‘Pharmacy near me, ‘restaurant near me’ – how often do you do searches like this? Since the pandemic started, consumers have taken to ordering their needs from local suppliers. So, it can be assumed that local SEO will continue to be effective in online marketing next year. And this habit will continue to be practised as the behaviour becomes ingrained. So, focus on local Toronto SEO to stay relevant and rank high in the Google algorithm.
Contact G Web Pro today to make it happen. We know that SEO is evolving daily. We identify and incorporate these changes into our strategies to stay on top and be prepared for what comes in 2022. We are available to help with any query or assistance.