It’s been some time that you built your website, yet to get what you have expected from it. With people’s growing engagement with the digital world, it was definitely the right decision to go online. But, a lot of tasks stay unaccomplished. A few initiatives still need to be taken to reach your goal.
The question is where would you start from? Google Analytics has the answer. It’s a tool to track and report website’s data and traffic so that you can focus on the areas that require improvement. After signing up with GA, you will have some reports preconfigured by Google, but it’s the customized reports from scratch that will allow you to have the most valuable insights from the tool.
Here are some custom reports that will definitely help you on your digital journey.
The report is to help you organize the key metrics so that the efficiency and performance of each stream of traffic get revealed. It will show total sessions, new users, unique users, goal conversion rate and goal value per session. All the data will be organized by source and medium.
Let us take the above example. From the snapshot it is clear that the company is getting decent traffic from direct search and referrals. But the result is not promising when you look at the organic search data. Therefore, the organic promotion should have more attention. And above all, the brand needs to reduce its bounce rate.
The person who understands the requirements of his/her customers and makes changes accordingly is a successful businessman. It is true even for digital marketing. Thus, you should know what your customers like or dislike, moreover how they behave. The report can tell you everything about your customer’s behavior, for example, what is the difference in behavior between new and returning customers in terms of overall traffic, event completion and conversion patterns.
The website has a good number of new visitors like most other websites. But the number of returning visitors is not so high. Therefore, the promotion should be done by keeping the returning visitors in mind. Introducing new offers can prove to be beneficial.
In an age of apps, surfing the internet from mobile is easier than surfing from desktops or laptops. You must target the mobile users and set out different strategies to attract them towards your business. Therefore, you should know how your website performs when it is browsed from mobile and where you need to make improvements. The report will give you all necessary information about your website’s performance when viewed from mobiles.
Another advantageous report to have a better performing website is the page timing report. It may happen that some of the pages of your website are taking more time to load than what they should be and it can result in high bounce rate. The report will show you the problem pages so that you can take necessary steps and make amendments.
When it comes to the page timing, three seconds is the threshold time. But the above snap shows that maximum times the website takes more than 4 seconds to load. Thus, the loading time of the website should be reduced.
It will tell you which day of the week and what time of the day your website got the highest traffic. This data can also assist you with the blog post times.
The snap shows you number of organic searches made on the mentioned dates and times.
It is done to gain information about the referring sites that are most beneficial to you. It will not only tell you which referring sites are generating most traffic for you but also what their contribution is in the goal conversions.
Here, it is clear that the site is earning visits from the wordpress.org but the other referring sites like digitalagencies.ca, social-buttons-hhh.xyz are not much beneficial. Therefore, more contents need to be published on the sites that are down in the list to get more backlinks. It is also necessary to check the requirement of the referring sites before publishing any content.
Digital marketing starts with contents and it is out and out necessary for your site to have a lot of relevant contents. You should also check the performance of them. The report will let you know the page that has most engaging content, the type of content that get most visits and gives business.
It will show you the pages that bring most traffic to your sites. Therefore, you should pay more attention to promote them. At the very same time, you would come to know about the pages that are not performing well and need more relevant contents.
You also need to track your social media channels to have a better understanding about social media activities. The report will make you aware of the social media channels that are generating most traffic to your site. Thus, you will understand which social media channels you should pay attention to.
The snap reveals that the social media channels like Facebook and Google+ are to be concentrated on. You can do it by making new groups and sharing your contents more frequently.
The report is highly beneficial as it gives insights for the keywords that are not provided. It also shows you the URLs of the landing pages with their page titles that allow you to have a general idea about the keywords that people are searching on Google before they visit your website.
Getting GA activated and acting according to its suggestions is a much- required task to get your website ranked on top. And customizing those suggestions help you market yourself thereby fetching desired results. Check these above-mentioned GA reports and see the difference.