With the ever-increasing use of digital media, it’s getting difficult for businesses that rely only on offline modes of operations for sales. And it’s even tougher for a trade like software development. As most of its clients are online, creating a website or a Facebook fan page is not enough. Your primary goal should be greater online exposure, like ranking high on Google and engaging people through popular social media channels.
A well-researched digital marketing strategy can help your clients better connect to your brand. Let’s explore how you can achieve that.
Your software may be the best in terms of user-friendliness and it may have extraordinary customer support. But if you don’t tell people how it works, you are not tapping into 100% of your market.
Creating informative content like “how to” videos and slides is a must for promoting software. Analyze the pain points of your target audience, explain how your product can help them and distribute the content through your website and social media channels. Email marketing is another great way to let people know about your software and its latest updates.
People love reading about latest industry news on social media. Sharing news-based content might not have a direct impact on your sales, but it can certainly help you get connected with more potential customers.
To start with, create a blog section on your website and develop content around these events. It‘s better if you add your own views and opinions on each story. Now, share them on your social media networks. You can also run AdWords campaigns on relevant keywords and bring in even more traffic.
Offers can generate more potential leads for your business. Create a trial version of your software and let people use it for free for a month. One disadvantage to this strategy is that you would be getting a lot of leads that may not get converted. But handling them wisely can give you more selling opportunities.
Make sure that the downloader provides some identifiable information about him/her before downloading the software. You can also ask the user to sign up for the newsletter so that you can send them new stories and offers.
Your offers can be beneficial for SEO. Send your free trial to bloggers and influencers in your niche and ask them to write a product review. It can not only help you gain their social media followers but also generate high-quality backlinks for your domain.
There are companies who don’t believe in showcasing their pricing on the website. They want the users to take a step further like request a demo or fill up the contact form. They fear that they might lose sale opportunities if they disclose the packages. However, showcasing your charges makes you more transparent to users and they get a chance to compare the pricing of other companies to better make decisions.
Therefore, create a pricing page on your website and list all of your rates there. You can also promote your packages on Facebook, with a “Buy Now” button as your CTA (Call to Action).
There are various industry-specific forums online that people often visit to ask questions before making a purchase. You can search for questions regarding your product and explain how your software can help them. It helps you communicate directly with the clients and gain trust by responding back to them with your honest and personalized feedback.
Make your product available on as many software downloading sites as possible. Look for the sites that provide free as well as paid software. Use Google Analytics and learn which sites are bringing traffic to your website and invest your time accordingly. It is also beneficial for SEO as you can earn a lot of backlinks by submitting your product on different sites. Use a tool like AHREF to learn about the authority of the sites and pick those that have a good online reputation.
There are a lot of ways to promote your software online and generate leads. No matter what steps you select, each method requires testing and customization to match the requirement of your customers and achieve your goals. Moreover, you need to keep a close eye on your competitors to maximize your performance.
Start implementing the tactics mentioned above, evaluate the results and share your feedback in the comment section below.