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How to Find out Whether Your Blog Is Performing Well in SERPs?

Businesses are increasingly going online for their marketing campaigns, making it harder for those who don’t to compete. This has led some companies to use spam tactics to rank on search engines. To stop this, search engine giant Google, has made numerous restrictions on once considered white hat techniques. The need for valuable content has grown as a result. A large portion of digital Read More ...

Want More Visibility in the SERPs? Get Your Website Crawled Now in 5 Easy Steps

When seeking to gain online visibility in the SERPs, SEO, SMO, PPC and various other digital marketing techniques which are the primary areas that get the most attention. Web crawling isn’t given a lot of thought by most people, but the visibility of a website depends on it being crawled successfully. After all, how can a website get ranked if it hasn’t been crawled and indexed? As you can Read More ...

Build an Inbound Marketing Strategy in 4 Easy Steps

Building the right inbound marketing strategy is crucial to both SEO, and getting your message across online. Without a good strategy, your content gets buried and ignored in the 2.73 million posts published everyday. The details of your strategy will depend on your organization’s goals, but building a basic strategy is simple if you follow these four steps. 1. Select Your Audience On the Read More ...

5 Subtle Moves towards Digital Marketing Success in 2017

New year’s on the threshold and as always, you are eager to implement new ways to compete in this fast-changing digital world. Definitely, you are researching hard to find out the trends and techniques that will give you fast results in 2017 unlike a few of those integrated in the previous year. Do you know what did you lack to beat your competitors in all these past years? Is there any huge difference Read More ...

5 Tools Every Social Media Enthusiasts Should Use in 2017

The world of social media is so fascinating. It has very skillfully managed a way into our social life and become an important part of it. The impact of the channel is such that the number of social media users is increasing at a rapid pace daily. Even the modern day’s business world is inextricably mingled with it. There’s hardly any brand that doesn’t have a social media presence today. Everyone’s Read More ...

Yoast SEO- Helping You Optimize Your Blog

The most popular CMS today, WordPress can certainly be argued as the one-stop solution for a blog site. All that’s responsible for making it the blue-eyed boy in the digital world is its user friendliness that gets a lot of support from the plugins built for the platform. Among them, Yoast SEO is the one that helps create optimized contents that can reach more potential users with more probabilities Read More ...

3 Digital Marketing Lessons From 2016’s Movie Flops

Digital marketing, or rather marketing in general, is a difficult business. To be successful, your work and campaigns need to command the attention of potential customers. And do so in a cost-effective way. Of course, every other marketer is trying to do the same. In the rush to pump out the next viral hit, we sometimes forget our fundamentals. This is why it’s important to take a step back, Read More ...

Created Your Christmas Event on Facebook? Now Let’s Make It Viral

It’s the 2nd week of December, 2016 and we are just on the threshold of one of the biggest festivals on earth, Christmas. Everyone’s getting ready and so does the event organizers to ensure that all the preparations don’t go in vain. And when it’s about Christmas event, you must have some considerations about Facebook. Facebook was born in 2004. Though the initial years were a bit difficult Read More ...

How Universal Analytics Is Different from Google Analytics

google analytics If you own a website, then Google Analytics (GA) is something to get acquainted with. It provides insight into the traffic moving through your site and valuable search data to tell you its effectiveness. Now a smarter, upgraded version is available in the shape of Universal Analytics (UA). It’s able to track a user’s behavior on different devices. It also comes with a new rule Read More ...

How the 7 Major Google Updates in 2016 Impacted Digital Marketing

As far as digital marketing is concerned, 2016 can righteously be called the year of changes. So far this year, Google has introduced loads of updates that improve both the user experience of the search engines and the authority of the websites. But these changes were not that much easy to deal with. Marketers had to modify their methods after each update in order to hold positions of their respective Read More ...